From the Mindset List

WOULD SHAKESPEARE VOTE FOR TRUMP & VANCE?

by Tom McBride

WOULD SHAKESPEARE VOTE FOR TRUMP & VANCE?  In a scene from Shakespeare’s first smash hit, Richard III, two professional killers are sent to murder Richard’s brother George, the Duke of Clarence. One of them says to the other that he is starting to have pangs of conscience about his work, while the other says that is a very bad idea if you are in the assasination line of work. They kill the Duke of Clarence anyhow.  It’s not an important scene, but it does illustrate that Shakespeare can’t pass up the chance to illustrate the messiness and self-division of human life. We must make a living, but we also have a conscience. Both make demands of us, and there are no easy solutions.  Trump and.   Read on »

THE MINDSET LIST® FOR THE CLASS OF 1999

by Tom McBride

A Mindset List® for the Class of 1999 They were born in 1977 and entered college in 1995.  Elvis Presley, Joan Crawford, and Bing Crosby have always been dead.  Ye and Tom Brady have always been alive.  The president’s younger brother has always had his very own Billy beer.  The Force has always been with someone, somewhere, sometime.  Spain has always been a democracy.  The murderous Son of Sam has always inhabited the body of a black Lab in Yonkers, New York.  Egyptian presidents have always been visiting Israel.  There has always been a Department of Energy.  Sarah Barasch has never confused Tom McBride with John Cougar Mellencamp.  The Panama Canal has always been controlled by……..Panama.  Shawn Gillen has always been a prcocious teen-ager in Chicago.  Uranus has always had rings.  An   Read on »

THE OLD-COLLEGE-TRY LIST for the Class of 2028

by Tom McBride

THE OLD-COLLEGE-TRY LIST for the Class of 2028 The college and university class of 2028 will enter classrooms this fall. They were born in 2006. They have never shared the planet with Betty Freidan, Shelley Winters, Kirby Puckett, Abu al-Zarqawi, or Peter Benchley. “Friend” has always been a verb, and “tweet” always a click. Barack Obama was elected …to the Senate. Terrorists thrived from India to Iraq. You could watch a video on your wrist. People were still going to Blockbuster stores. People made lists and put them in buckets. Tony Blair was becoming the incredible shrinking prime minister. A meal in the college dining room that cost five dollars the year they were born now costs about $7.79 today. 1 They   Read on »

CAN WE USE THE F-WORD ABOUT MAGA? On Mussolini 2.0

by Tom McBride

The Make America Great Again movement is  *Hyper-Traditional. Nothing more needs to be learned. American ideals about more perfect unions or created equal need not be updated to apply to minorities, immigrants, and homosexuals.  *Instinctual. Praise is heaped on spontaneous instinct without reflection, action without rationale, and “telling it like it is” whether true or false, with or without evidence.  *Hyper-Masculine. Guns and violent takeovers are highly valued; assaults against women are not disqualifications.  *Super-Nationalistic. Fortress America needs no justification for its actions, and non-Americans of all sorts are not to be trusted.  *Anti-Difference. People with brown, black, and yellow skins are a source of suspicion and a demographic threat; and different opinions that oppose the party line are not tolerated and   Read on »

BAD HOUSEKEEPING: The Obsession with Cleanliness in American Political Life

by Tom McBride

Bad Housekeeping: The Obsession with Cleanliness in American Political Life  By Tom McBride  I grew up with a couple of clean-freaks, and they would often say that their entire marriage was happy based on their mutual obsession with sanitation. They were also neat-niks, but this was just another version of their love for cleanliness.  This is also an addictive theme in American politics and probably in politics overall. We’re all familiar with the struggle in American cities to rid New York or Chicago of corrupt political machines, with their dirty ward heelers and cops. Good government types, or “goo-goos,” as Tammany Hall derisively called  them, were all for clean, transparent government–an emphasis on transparency that Windex itself would envy. But the drive for cleanliness   Read on »

Our Annual Back-to-School Special: THE ALWAYS-NEVER LIST FOR THE CLASS OF 2027–BORN IN 2005

by Tom McBride

he Always-Never List for the Class of 2027 Born in 2005 (Please send comments/questions to mcbridet@beloit.edu) While this year’s new college students were being born, Johnny Carson and Rosa Parks were dying; ice caps at the North Pole were slowly moving towards what may be a summer devoid of ice; The 1918 flu strain was being revived in a lab; George W. Bush was preparing for what would prove to be a rocky second term; Hollywood was going nuts on sci-fi and fantasy flicks; the Chicago White Sox were suddenly unbeatable; Saddam Hussein sat helplessly in a courtroom; and a video called “Meet Me At the Zoo” was uploaded to an upstart new internet site called YouTube. This is all but   Read on »

THE PO-MO PUTIN: He’s not such a bad guy when you get to know what he really is –By Tom McBride

by Tom McBride

The Po-Mo Putin The alleged war criminal isn’t so bad once you see what he really is.      Vladimir Putin would not like Post-Modernism, a trend from the decadent intellectual salons of France that quickly spread like a domineering blob to the rest of Europe and North America. He would see its slippery relativism as perilously consistent with non-binary-sexual preferences and other germs that America and the European Union wish to smuggle into the Motherland and that might be lurking, even now, in Nazi Kiev.      He would not like this sort of thing. It is unclear whether or not he knows what it is. Less mysterious is what he would think of it.      But can he do without   Read on »

SECRETS: The Mindset List® of UNDERWEAR

by Tom McBride

SECRETS: The Mindset List® of UNDERWEAR You ae likely wearing undergarments while you read this. What’s in an undergarment—mindsets, that’s what. The history of underwear is a history of mindsets—about outer versus inner, about discretion versus convenience, about civilization versus comfort, about sex appeal versus repression of same, and about men versus women. Go backstage with us now to consider, say, the Victoria’s Secret Mindset of Fruit of the Loom! 1 As he began his life of crime in Breaking Bad, Walter White found it so hot in the meth lab that he had to strip down to his jockey shorts—yes, they were white. 2 The loin cloth was the earliest type of underwear, but only the rich could afford   Read on »

THE FELINE FILE: Poems for Every Cat Lover

by Tom McBride

These poems trace days in the lives of such cats as Meo, Joe, Ophelia, and Big Boy. They also illustrate some lively feline wisdom. I’ve long thought that, the more like cats we are, the better off we will be, and will add to this verse at least once a week. –TM A BLIZZARD OF CATS We couldn’t tell even one from all the others, De-itemized by sheer numbers as they were. The wind blew them all from side to side. A very few motorists braved the storm. A Maine Coon or Siamese walloped their windshields. Eight lives remained. They blocked out the phone poles and swank cafes. An endless feline deletion Erased the prairies and the hills. They filled   Read on »

BARBIE’S VERY OWN MINDSET LIST®

by Tom McBride

Barbie’s Very Own Mindset List® All Dolled Up One of the great philosophical puzzles is called “Theseus’ Ship.” This ship over the decades has to be repaired so many times that finally there is not a single board left from the original vessel. Is “Theseus’ Ship” still THESEUS’ SHIP? It’s a question of continuity and identity—and it is relevant to the thousands of makeovers of Barbie Dolls over the past 6o-plus years. Is Barbie still BARBIE? You be the judge. Here’s a little list to help you decide! 1 Barbie is 64 but has never looked her age. 2 There are over a billion Barbies. 3 She has been on cable and streaming for nearly 20 years. 4 She and   Read on »

SHAKESPEARE’S PHILOSOPHER-GHOSTS: Mystical Empire & the Multi-verse

by Tom McBride

Shakespeare’s Philosopher-Ghosts Tom McBride      Ghosts all tell the same story: that what we thought was over and settled is not so; that miscreants can’t get away with their crimes and you can’t cut off and steal someone’s hand without their coming back as ghosts to claim it. The motto of ghosts is what Faulkner once said: “The past isn’t over; it’s not even past.” This is also the typical message of literary ghosts and part of the fun of ghost stories. The premise is that death settles nothing, in a way a comforting idea, and if you throw in the spookiness of ghosts, as long as we readers are safe from them, then the whole thing adds up to   Read on »

BELOIT FROM A TO Z: The History of a Great College in 26 Items

by Tom McBride

Beloit From A to Z: Tom McBride Note: This list only tickles the surface of a Beloit College record abundant with colorful achievements. It will be edited from time to time to become as inclusive as possible. Suggestions are welcome at mcbridet@beloit.edu A: Aaron. Aaron Lucius Chapin was Beloit’s first president, a Congregational minister praised by Lincoln for helping civilize “the west.” Midway through his presidency, just after the Civil War, he said the new college was growing into what he called “lustsy manhood.”  Folks talked differently back then. B: Beloit. Beloit, Wisconsin is the home of Beloit College and gave it its name. It was founded in the mid-1840s or about the same time as the college was. It   Read on »

THE MINDSET LIST® OF SHRINKING ATTENTION SPANS

by Tom McBride

The Mindset List of Shrinking Attention Spans Tom McBride In the 1600s the philosopher Blaise Pascal said that the world was troubled because so few of its inhabitants could sit in a quiet room alone for an hour without interruption. By this standard, the world is in trouble indeed. The distinguished journal New Philosopher recently called “Distraction” a leading issue of our time and devoted a whole issue to it.  Here is a quick & dirty overview of the issue: a conversation starter for the Age of All-Too-Shortened Focus. 1 2015: Citing a dubious footnote in a Microsoft study, leading media publications proclaimed that the average human attention span is now one-second fewer than that of the average goldfish—whose focus   Read on »

Revel in the Retro: THE MINDSET LIST® OF THROWBACK TECHNOLOGY

by Tom McBride

The Mindset List of Throwback Technology Is it possible to go forward and backwards at the same time? The wisdom about advanced technology seems settled: it comes fast; new is always better; it makes us more productive but tyrannizes our time. And so: there is a reaction—a wish to go backwards with THROWBACK TECHNOLOGY. Some of this is a genuine preference for the older technology; some of it is sheer nostalgia; some of it is the design of an old-tech façade with new-tech convenience. Whatever it is, retro is in!  THE MINDSET LIST OF THROWBACK TECHNOLOGY is a fast and lively look at this peculiar paradox. 1 It took seventeen years for the telegram to replace the Pony Express; it   Read on »

THE MINDSET LIST OF MOLAR MECHANICS, OR Why You Should Hug Your Dentist

by Tom McBride

THE MINDSET LIST OF MOLAR MECHANICS Or; Why You Should Hug Your Dentist! There are two common beliefs about dentists: that they grow rich and that they have high suicide rates. The truth is far more tangled. Although studies draw opposite conclusions about dentists’ suicide rates, there is ample evidence that they are more depressed and anxious, and feel more isolated than do members of the general population. Dental school is costly, and the debt incurred to go there, and then to set up one’s own business, can be huge. Dentists often strain their backs and shoulders to get into treatment positions, and the results can pile up to the point of serious orthopedic agony. Dental patients are nervous, and   Read on »

THE MINDSET LIST OF MILLENNIAL MATURITY: Respect Is Overdue!

by Tom McBride

THE MINDSET LIST OF MILLENNIAL MATURITY” Respect Is Overdue!  Perhaps you’ve been watching TV lately and heard a recent college graduate say that he will not take any job with any organization that does not “value” him, and maybe you thought to yourself, “those selfish Millennials are at it again.” But you’d be wrong. Even the youngest Millennial has been out of college for several years now, and the oldest are turning 40. The Millennials were the first generation of digital natives. They grew up with the World Wide Web and social media and selfies. They were almost instantly branded as a discontinuous generation, the first gang of disrupters, with self-centered entitlement and an inordinate love of avocado toast. But   Read on »

THE MINDSET LIST OF AMERICA’S GREECE & ROME

by Tom McBride

The Mindset List of America’s Greece and Rome Recently the Mindset List presented its list of “American Biblical Illiteracy.” But the Bible isn’t the only great American frame of reference: language we still use but origins we’ve forgotten. The other great pervasive influence—on our vocabulary, our phrases, our buildings, and our customs—is the ancient world of Greek and Rome. This is the realm of Socrates and Julius Caesar, of Plato and Nero and multiple others. It’s myth and history and architecture and literature. Without the background of classical Greek and Rome, America as it is now would never have existed, Our Founding Fathers knew the classics very well, and we ordinary Americans know a lot more about ancientGreece and Rome   Read on »

Where Has All the Privacy Gone? THE MINDSET LIST OF NAKED AMERICA 2.0

by Tom McBride

The Mindset List of Naked America 2.0 In 1964 Vance Packard wrote a book about the loss of American privacy—which he called THE NAKED SOCIETY. He was worried about Americans’ vanishing right to be let alone in the face of photography and newspaper stories. Sixty years later few things are more important than the issue of privacy. Is Facebook a social media company or a surveillance company that sells our personal data to the highest bidder? How pervasive is government snooping on its own citizens? Is privacy a Constitutional right guaranteeing the choice to get an abortion, or is it something dreamed up by hippie liberal judges? What are we to make of a society where you can get as   Read on »

THE MINDSET LIST OF SEXUAL REVOLUTION 2.0: Unhealthy Abstinence or Creative Improvement?

by Tom McBride

THE MINDSET LIST OF SEXUAL REVOLUTION 2.0 In retrospect Sexual Revolution 1.0 seems to have been a pretty simple affair. A revolt against Victorian standards, in alliance with the birth control pill, made increased sex, in or out of wedlock, more and more acceptable and less and less risky. People, especially he young, took their clothes off, and pretty soon “sex, drugs, and rock n’ roll” were the reigning triad in Europe and North America. In time, however, the bill came due. Sexually transmitted diseases weren’t all curable by any means, and sexual aggression was out of sync with gender equality. Thus, SR 1.0 came to a somewhat whimpering end. Now we are in SR 2.0 but unlike SR 1.0   Read on »

THE MINDSET LIST OF QUEEN ELIZABETH MONROE: DIAMONDS ARE A BIRL’S BEST FRIEND

by Tom McBride

The Mindset List of Queen Elizabeth Monroe: Diamonds Are A Girl’s Best Friend They’ve never been together before—until now. They are arguably the two most iconic women on the planet after World War II. Nearly eighty years on, few on the globe would not recognize their images. They are both royals, albeit in different modes. They both proved, and continue to prove, the enduring truth that diamonds are a girl’s best friend, whether on the head or around the neck. 1 Both were born 40 days apart in 1926, the future British queen as Elizabeth Windsor and the future Hollywood queen as Norma Jean Mortenson. 2 Marilyn took as her surname the American president who declared an American empire in   Read on »

The Biblical In-QUIZ-ition: A Scriptural Ultra Sound Just for YOU!

by Tom McBride

the Biblical The Biblical In-QUIZ-ition: A Scriptural Ultra Sound Just for YOU! By Ron Nief with Tom McBride Nowhere in the Bible does it say you must KNOW the Bible in order to go to Heaven. But once upon a time in America people not only kept the Family Bible in a pride-of-household place. They read it daily. Above all, it was the linguistic sea they swam in. Hundreds 0f familiar phrases emerged from its tissue-thin pages. The Bible was a linguistic way of life.  That was a while ago. How familiar are you with those days of yore? This little quiz—our own version of the old “inquisition” of the Late Middle Ages—is a quick and dirty way to find   Read on »

THE MINDSET LIST OF ANXIOUS ADOLESCENCE: A Teen’s Brain on Social Media

by Tom McBride

The Mindset List of Anxious Adolescence: A Teen’s Brain on Social Media The great social media platforms permit teens, and the rest of us, to network, find interesting acquaintances, and share inspiring moments. Social psychologists and parents say that social media also makes teens anxious. Adolescence is a tough time anyhow—all those self-esteem and developmental issues—but social media platforms, combined with recession, pandemics, and political bitterness, make things even worse. Lots of kids do fine with Facebook and Instagram and all the others, but many will struggle and find social media a paradoxically addictive burden. Here’s the pubescent mindset of an incessant process that some experts think is becoming a national problem. 1.  Our social sciences teacher said people our   Read on »

THE HAVANA SYNDROME MINDSET LIST: A Famous Medical Enigma

by Tom McBride

THE MINDSET LIST OF HAVANA SYNDROME Other than UFO sightings, few unexplained events have gotten as much attention as has the so-called HAVANA SYNDROME, a series of incidents reported especially by American (and some Canadian) diplomats all over the world. These personnel and their families say that they have experienced a wide array of symptoms, including disorientation, imbalance, nausea, confusion, concussion, deafness, and fatigue. A few of them have been unable to return to work, and a Congressional bill, bi-partisan, and signed by the president, has supplied benefits for American government employees who experience brain and heart injuries, Havana Syndrome is a cause for alarm and mystery. But it has not happened in a vacuum but in a mindset. It maps onto   Read on »

THE MINDSET LIST OF MICROMANAGING PARENTS

by Tom McBride

THE MINDSET LIST OF MICROMANAGING PARENTS There’s nothing quite like starting a 40year trend. And, even better, doing it quickly. By the end of Regan’s first term Stranger Danger, Play Dates, Bike Helmets, and Satanic Panic were all big cultural trends, and they have yet to exhaust themselves. By the 90s “Velcro Parents” and “Helicopter Parents” had entered the lexicon.  They’re still growing strong, with children’s self-esteem and safety on the line, and a growing trend towards consumerism in daycare, summer camp, grammar and elementary schools, and even colleges and universities. So far, it seems, graduate and professional schools have escaped. Such parents and guardians have mindsets. Read on.  1 Stranger Danger has always been a thing.  2 A Play Date is rarely a bad idea.    Read on »

THE MINDSET LIST OF AMERICAN BIBLICAL ILLITERACY

by Tom McBride

THE MINDSET LIST OF AMERICAN BIBLICAL ILLITERACY  By Ron Nief and Tom McBride (niefr@beloit.edu and mcbridet@beloit.edu) There was a time when bible stories were taught in school as literature. No more. Surveys confirm a dramatic decline in church membership and attendance, particularly among young people. Biblical illiteracy is up there with financial illiteracy. “People revere the bible but nobody reads it,” concluded a Gallup poll. Our concern does not relate to a decline in faith and morals. Our issue is that, today, with little exposure to the hymns and classic stories of Joshua, David, Paul, and Lot’s wife, generations are coming away with little understanding of important scriptural references that fill great literature and pop up in rock lyrics and   Read on »

Our Newest List: A TRIP DOWN CENTURY LANE…..If You’d Been 18 a Century Ago

by Tom McBride

A TRIP DOWN CENTURY LANE: On Being a Teen-Ager in 1922 Suppose it were a hundred years ago, you were eighteen, and trying to get your life out of the blocks. Well, there was reason to be optimistic. Sure, Germany had hyperinflation and Italy had something new called “fascism,” but the major powers were disarming, the “movies” were getting longer, the presidents of the world were talking on something called “radio,” and Ireland and Egypt were free states at last. Edward, that dashing new Prince of Wales, promised to be a great king someday. That League of Nations would keep mega-destructive wars from ever happening again. And if you were an American, then your president was as handsome as a   Read on »

THE MINDSET MOMENTS LIST: How To Avoid Hardening of the References Around Your Grandchildren

by Tom McBride

Tom McBride and Ron Nief called them “Mindset Moments.” They are the settings in which you have made a witty point or perceptive observation, yet you have been met with blank stares. The message is clear that your inciteful observation has fallen flat. And your audience doesn’t know what you are talking about. These “moments” provided the impetus, 25 years ago, when Tom and I were still of sound mind at Beloit College, for the creation of the Mindset List and several books. It was a list we shared initially with faculty colleagues and, eventually, with audiences around the world with the warning:                           BEWARE OF HARDENING OF THE REFERENCES. An intriguing setting for these Mindset Moments today has come   Read on »

THE TEENS-TURN-50 LIST: The New Kids on Campus in Thirty Years

by Tom McBride

THE TEENS-TURN-50 LIST Today’s New College Kiss in Thirty Years BY Tom McBride (mcbridet@beloit.edu) And Ron Nief (niefr@beloit.edu) Today’s high school graduates will have their adjustments cut out for them as we confront a period of sometimes wrenching change. As they set a course in life, they might well consider that in the next 30 years, as they approach middle age, they will find that…. 1 India will be the most populated country in the world.  2 Populations in Europe will be old, those in Africa, young, and the populations of Canada and other northern tier countries will have doubled and tripled. 3 Covid will have been forgotten as climate change, forcing people and animals to live closer and closer   Read on »

THE 18-ER FILE: 66 Fascinating Facts About Today’s New Voters and College Students

by Tom McBride

It’s difficult to unteach old dogs old tricks, and this applies particularly to the creators of The Mindset List, Tom McBride (mcbridet@beloit.edu) and Ron Nief (niefr@beloit.edu). Each year about this time we just naturally start thinking about the world we know and how it compares to the world of this year’s high school graduates preparing to head off to college, voting booths, and other great adventures. Their’s is a different world from their mentors and even from those just a few years older. Therefore, we offer a few of our thoughts drawn from… THE 18-ER FILE If you were born in 2004 and turned 18 in 2022, THEN: You may be the last generation to prefer reality to the metaverse. You are   Read on »

The Mindset Blog Presents: HAMLET JOINS FACEBOOK; WE JOIN HAMLET! By Tom McBride

by Tom McBride

04/23/2023: What Might Confucius Say About the Trans-Gender Controversy? During a recent debate in the Montana State legislature, the gathered senators refused to acknowledge the body’s one trans-gender member, who represents 11,000 people in her district. Most of the members are anti-LGBTQ rights and felt that those who uphold these rights should not be called upon even if they have their hands up and are duly elected. In this context, some might think that they who would call upon the member for her remarks are “progressives” or “radicals” or “liberals.”  But what if they are actually CONSEERVATIVES? Confucius and his followers have said, “Review the past in order to create the future.” What is the conservative (past) wisdom of acknowledging   Read on »

THE MINDSET LIST® BLOG: How Mindsets Are Crucial in Human Affairs by Tom McBride

by Tom McBride

09/20/2023: What ARE the Sounds of Silence Anyhow? Simon and Garfunkel’s famed song, “The Sounds of Silence,” illustrate a tricky problem. The idea of “silence” as a “sound” would seem to be a contradiction, but if a car backfiring is a sound, then its contrast of total quiet would also, by comparison, be a “sound,” too. Do we know tings only through opposites? Can we really know love unless we have experienced hatred? Or joy if we have never been sad? There’s a celebrated thought experiment about “Mary” in philosophy. Mary knows everything there is to know, in the abstract, about the color blue, but she has never seen it herself. She has never seen a red-white-and-blue flag, even if   Read on »

The Mindset List for the High School Class of 1961 by Ron Nief

by Ron Nief

The Mindset List for the Graduating High School Class of 1961 Authors note: For more than two decades the Beloit College Mindset List chronicled the experiences and event horizons of 18-year-old students as they entered college. Created by Ron Nief, director of Public Affairs at Wisconsin’s Beloit College and his Beloit College colleague, Prof. of English Tom McBride, the list was distributed internationally each August as the authors traveled the country speaking and doing interviews. It was initially intended as a reminder to those faculty facing first- year students to beware of “hardening of the references.” Over the years it became one of the most quoted “back-to-school” references and was cited by Time Magazine as a part of the “American   Read on »

The Mindset List®–of AMERICAN SPORTS–for the Class of 2018

The Mindset List®–of AMERICAN SPORTS–for the Class of 2018

Warning to Coaches: If you are out to inspire your young charges by references to Joe Montana or Steffi Graf, be prepared for the blank stares you will get in response.

One of the most common reactions we get to our annual Mindset List, which examines the world of 18 year-old entering college students, is “Are you guys trying to make me feel old?” Yes, eighteen years happens fast and brings lots of change.

This is particularly true in sports. Does it seem just yesterday that the Braves won the World Series and the Cowboys won the Super Bowl? Can you believe that when most of today’s eighteen year olds were born, Mike Schmidt was already in the Baseball Hall of Fame? Do you realize that interleague play and instant replay in Major League Baseball are as “normal” to them as the Milwaukee Braves were to their grandparents?

Just when you want time to slow down—so you can savor the time left—time seems to speed up, like Devin Hester running one back all the way for Chicago or Atlanta.

 We hope you enjoy our Sports Mindset List for this year’s first-year college class, born in 1995-96: The Class of 2018.

1. Mickey Mantle, Bobby Riggs, Howard Cosell. And Pete Rozelle have never been alive in their lifetime.

2. Among members of their class are gymnast Gabby Douglas, swimmer Missy Franklin, and major league soccer player Diego Fagundez.

3. As they were being born, top high school athletes included Brian Urlacher and Kobe Bryant.

4. They have no recollection of the San Francisco 49ers as Super Bowl winners or the Atlanta Braves winning a World Series.

5. Pro football in Europe has always been routine.

6. Cal, Jr. has always been the Iron Man.

7. They will always remember where they were when Lebron said he was leaving Cleveland.

8. The trophy case of a US-based football team has always held a Grey Cup.

9. When they were born, Eldrick Woods was strictly an amateur.

10. They have little if any memory of Pete Sampras and Steffi Graf as giants of tennis.

11. They mainly know Rebecca Lobo as a color analyst.

12.. “Art” and “Modell” have always been cuss words in Cleveland.

13. A top-ranked Australian rugby player has always been publicly gay.

14. As they were mewling and screaming in their cribs, Susan Powter was trying to become their parents’ fitness trainer by urging them to “Stop the Insanity!”

15. Chris Evert has always been in the International Tennis Hall of Fame and Flo-Jo—Florence Griffith Joyner—has always been in the USA Track and Field Hall of Fame.

16. United States women have always won the team handball championship of the Americas.

17. There have always been “Air Swoopes” for extra agility and bounce, not to mention the fashion statement.

18.  They’ve neither enjoyed Irv Cross’ football analysis on national TV nor had the pleasure of hearing Jack Buck call a Super Bowl.

19.  Thirteen has always been old enough to win the senior title in American gymnastics.

20. Terry Bradshaw has never been on CBS Sports.

21. The first athletes they may recall from their Wheaties box include Mark McGwire, Brett Favre—and Tricia Dunn.

22. Michael Jordan has always been retired—from baseball.

23. Alas, they have grown up hearing about such trade names as Gym Candy, Pumpers, and Juice.

24. The percentage of kids participating in team sports has always been on the rise.

25. Mike Schmidt has always been enshrined in Cooperstown.

26. The year they were born, Cecil Fielder actually stole a base.

27. Unless they have Canadian cousins they’ve likely never heard of the Quebec Nordiques or Winnipeg Jets.

28. NBA players skipping college altogether has never been unusual.

29. Hulk Hogan has always been posing as a villain in the nWO (New World Order, a stable of pro wrestlers with the persona of street gangs.)

30. Women’s boxing, banned for most of the 20th century in European countries (but not the US), has always been making a comeback.

31. Joe Gibbs and Dan Dierdorf have always been enshrined in Canton.

32. Marge Schott has always paid the price for her “insensitivity.”

33. Michelle Kwan has always won world championship figure skating contests.

34. The year they were born, Magic Johnson un-retired yet again.

35. While they were still in diapers, Greg Maddux finally lost a road game after winning eighteen in a row.

36. As they were starting life, Lance Armstrong encountered the prospect of death in the form of testicular cancer.

37. Interleague baseball games have never seemed unusual.

38. The year they were hatched, “none of the above” were elected to the baseball Hall of Fame.

39. That the Big 10 has more than 10 members has never seemed odd to them.

40. They have no memory of the Chicago Bulls as world-beaters.

 

 

MANDELA 12, MADONNA O: Portrait of a College Class–& Their Parents

Mandela 12, Madonna 0

Tom McBride and Ron Nief

A quarter of a century ago the author Bill Bryson found himself back in his home state after two decades abroad, and—quite by accident—on the campus of University of Iowa. While there, he got quite a shock.

An old friend he was visiting in Iowa City explained to Bryson that these kids he was encountering around town, who to them looked to be about 14, were no longer “smoking dope” but were actually—wonder of wonders—“trying to get an education…so that they could become insurance salesmen and computer programmers…and make a lot of money so they can buy more penny loafers and Madonna albums.”

Bryson, who reported all this in The Lost Continent, was “terrified.” This was not his notion of “college students.”

Fast forward to the present. Today, these once surprisingly studious college students are in their mid-40s and sending their own kids to college. Are they as perplexed by their own children as Bryson was by them?

The younger generation has a way of shaking us up. College staff and faculty know this best of all. These young people do seem to keep getting younger. And no, they just won’t conform to our beau ideal of what they should be like. Any conversation that starts, “When I was your age,” may well end badly.

After all, as our Mindset List for the class of 2018 reminds us, theirs is a generation that has always seen HIV cases go up while AIDS cases have always been going down. The incidence of diabetes has also always been rising, and not coincidentally they’ve been told to “eat healthy” all their lives, with notably mixed results.

If their parents wanted to earn a lot of money, they themselves are just hoping, post-recession, to find any decent entry-level job, and they are unprecedented in how often they have heard about what majors pay off and what majors don’t.

If their parents didn’t smoke dope as much as the previous generation did (a trend Bryson’s buddy attributed to the Regan-era “war on drugs”), these new students, whether they smoke it or not, think it should be legalized. “Multi-cultural” and “gay marriage?” These are not, exactly, things they tolerate. For many of them, they are just “normal.”

An older generation would have been puzzled by ads that warn, “No text is worth dying for”—isn’t the Bible a text worth dying for? But for this generation it’s a dire admonition about the dangers of multi-tasking. For their once-terrifying parents, “multi-tasking” consisted of reading a textbook while on the commode.

Did the parents of the Class of 2018 ever earn enough to buy oodles of Madonna albums? Did they ever dream, back then, that they’d be paying so much tuition for offspring who, today, have barely taken notice of Madonna, except to perhaps note her daughter among their classmates at the University of Michigan? Meanwhile, during their kids’ lifetimes twelve actors have played Nelson Mandela, while not a single one, other than Madonna herself, has played Madonna.

Someday, in about 2040, today’s “kids” will be sending their own children to college, with their Madonna-loving grandparents looking lovingly on. And then it will be their turn to become terrified.

Meanwhile, the goals of education—knowledge, perspective, judgment, and wisdom—remain the same. And the meaning of these words, and the means to achieve them in practice, will always be under review.

Meanwhile, what do you think of when you see wire-rimmed glasses? If it’s John Lennon and not Harry Potter, you need to think again. When are you going to get with the program?

Tom McBride and Ron Nief are co-authors of the Beloit College Mindset List, and of the forthcoming Mindset List of the Obscure (Sourcebooks, 2014), on sale September 2nd.

THE BELOIT COLLEGE MINDSET LIST®: Class of 2018

Author contacts:

Ron Nief (608-770-2625)

niefr@beloit.edu

Tom McBride (608-312-9508)

mcbridet@beloit.edu

Beloit College releases the Mindset List for this year’s entering class of first-year students, the Class of 2018

Beloit, Wis. — When the Class of 2018 arrives on campuses in the coming weeks, they will come with a view of the world quite distinct from their mentors.  Most born in 1996, they have always had The Daily Show to set them straight, always been able to secure immediate approval and endorsement for their ideas through “likes” on their Facebook pages, and have rarely heard the term “bi-partisan agreement.”

Each August since 1998, Beloit College in Beloit, Wis., has released the Beloit College Mindset List, providing a look at the cultural touchstones and experiences that have shaped the worldview of students entering colleges and universities in the fall.

“Behind the light humor of the Mindset List there are always some serious issues about the future of the class and their role in the future of the nation,” notes the List’s editors Ron Nief and Tom McBride. “The digital technology that affords them privacy from their parents robs them of their privacy amid the “big data” of the NSA and Google. How will the absence of instant online approval impact their performance in the classroom and work-place?”

“Between the medications and the social media this generation is able to do what, once upon a time, only celebrities could do: advertise their self-designed personalities. Will that keep them from ever finding their authentic selves, or will they go through life with a ‘virtual’ identity?”

The Mindset List was originally created as a reminder to faculty to be wary of dated references, and quickly became a catalog of the rapidly changing perception of each new generation as they make an important transition.

Additional items including commentaries and guides are found at www.beloit.edu/mindset.

***

 The Beloit College Mindset List for the Class of 2018

Students heading into their first year of college this year were generally born in 1996.

Among those who have never been alive in their lifetime are Tupac Shakur, JonBenet Ramsey, Carl Sagan, and Tiny Tim.

On Parents’ Weekend, they may want to watch out in case Madonna shows up to see daughter Lourdes Maria Ciccone Leon or Sylvester Stallone comes to see daughter Sophia.

For students entering college this fall in the Class of 2018…

  1. During their initial weeks of kindergarten, they were upset by endlessly repeated images of planes blasting into the World Trade Center.
  2. Since they binge-watch their favorite TV shows, they might like to binge-watch the video portions of their courses too.
  3. Meds have always been an option.
  4. When they see wire-rimmed glasses, they think Harry Potter, not John Lennon.
  5. “Press pound” on the phone is now translated as “hit hashtag.”
  6. Celebrity “selfies” are far cooler than autographs.
  7. The Daily Show with Jon Stewart has always been the only news program that really “gets it right.”
  8. Hard liquor has always been advertised on television.
  9. Ralph Nader has always been running for President of the U.S.
  10. They never sat glued to Saturday morning cartoon shows but have been hooked on FOX’s Sunday night “Animation Domination.”
  11. The water cooler is no longer the workplace social center; it’s the place to fill your water bottle.
  12. In their lifetime, a dozen different actors have portrayed Nelson Mandela on the big and small screen.
  13. Women have always attended the Virginia Military Institute and the Citadel.
  14. FOX News and MSNBC have always been duking it out for the hearts and minds of American viewers.
  15. Pepsi has always refreshed travelers in outer space.
  16. Hong Kong has always been part of China.
  17. Courts have always been overturning bans on same-sex marriages.
  18. Joe Camel has never introduced one of them to smoking.
  19. Bosnia and Herzegovina have always been one nation.
  20. Citizens have always had a constitutional right to a “dignified and humane death.”
  21. Nicotine has always been recognized as an addictive drug requiring FDA oversight.
  22. Students have always been able to dance at Baylor.
  23.  Hello Dolly…cloning has always been a fact, not science fiction.
  24. Women have always been dribbling, and occasionally dunking, in the WNBA.
  25. Ads for prescription drugs, noting their disturbing side effects, have always flooded the airwaves.
  26. Hell has always been associated less with torment and more with nothingness.
  27. Whether to embrace fat or spurn it has been a front page debate all their lives.
  28. Parents have always been able to rely on a ratings system to judge violence on TV.
  29. They never tasted the “texturally enhanced alternative beverage” known as Orbitz.
  30. There has always been “TV” designed to be watched exclusively on the web.
  31. The Unabomber has always been behind bars.
  32. Female referees have always officiated NBA games.
  33. There has always been a national database of sex offenders.
  34. Chicago, a musical about a celebrity getting away with murder, has always been popular on Broadway.
  35. Yet another blessing of digital technology: They have never had to hide their dirty magazines under the bed.
  36. U.S. major league baseball teams have always played in Mexico.
  37. Bill Gates has always been the richest man in the U.S.
  38. Attending schools outside their neighborhoods, they gather with friends on Skype, not in their local park.
  39. While the number of Americans living with HIV has always been going up, American deaths from AIDS have always been going down.
  40. They have no memory of George Stephanopoulos as a senior White House advisor.
  41. The PGA has always offered golfers with disabilities a ride—reluctantly.
  42. “African-American Vernacular English” has always been recognized as a distinct language in Oakland.
  43. Two-term presidents are routine, but none of them ever won in a landslide.
  44. The family has always been able to buy insurance at local banks.
  45. One route to pregnancy has always been through frozen eggs.
  46. They have probably never used Netscape as their web browser.
  47. Everybody has always Loved Raymond.
  48. “Salon” has always been an online magazine.
  49. The rate of diagnosed diabetes has always been shooting up during their lifetime.
  50. Affirmative Action has always been outlawed in California.
  51. Boeing has never had any American competition for commercial aircraft.
  52. U.S. soldiers have always been vaccinated against anthrax.
  53.  “Good feedback” means getting 30 likes on your last Facebook post in a single afternoon.
  54. Their collection of U.S. quarters has always celebrated the individual states.
  55. Since Toys R Us created a toy registry for kids, visits to Santa are just a formality.

Copyright© 2014 Beloit College

Mindset List is a registered trademark

Join us on Facebook: https://www.facebook.com/pages/The-Mindset-List/107557649264963

Media resources:

The Sonic Foundry Mediasite webcast

Headshot—Mindset authors Ron Nief (left, bowtie) and Tom McBride (right)

Downloadable Beloit College video: The Mindset List for the Class of 2018 (available Aug. 26 at 12:01 a.m.)

About the authors:

Ron Nief is director of public affairs emeritus and Tom McBride is professor of English emeritus, both at Beloit College in Beloit, Wis. They are the co-authors of the annual Mindset Lists and two books: The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generation of Americans Think is Normal (John Wiley and Sons, 2011) and The Mindset List of the Obscure: 74 Famously Forgotten Icons From A to Z(Sourcebooks, 2014).

LEARN SWAHILI AND SLOW DOWN TIME: Some Mindset List® Pointers

Learn Swahili and Slow Down Time!

By Aarti Chawla and Tom McBride

Can we control the passage of time? No—but, once we understand how time “feels,” we can influence how we experience it.

Among the millions of people who respond each year to the Beloit College Mindset List, many report shock in learning that various events, which seemed to happen just yesterday, actually occurred nearly twenty years ago. When the co-creators of the List state that for an entering college class “Carl Sagan has always been dead,” older respondents say the death of Sagan (or Kurt Cobain or Princess Diana) seems to have happened last month, not two decades ago.

A well-known factoid is that time speeds up for people as they age. In 1890 William James attributed this phenomenon to a decrease in novelty. When we are young, he suggested, we confront all sorts of new things—all sorts of “firsts” from learning to read to learning to bike—and the cognitive complexity gives the whole experience a long-drawn-out feeling. As we age, there are fewer and fewer firsts in our lives, and thus commonplace events become routine, an occurrence known as ‘neural adaptation.”

Time passes quickly—and this can be discouraging if you are getting old and would like for your remaining years to pass by more s-l-o-w-l-y.

For a five year old, a year is 20% of her life thus far, while for a 50 year old it’s only 2%. It seems natural that the elder would think of a year as a much smaller unit and that it would fly by.

James’s theory isn’t the only one. Time perception, one’s subjective notion of time, exists in a field between psychology and neuroscience. Some researchers attribute the illusion of time’s passing quickly, or slowly, to brain chemistry. Children with ADHD, for instance, have been found to think time is crawling while Parkinson’s patients and those suffering from schizophrenia have difficulty estimating time. Dopamine, a key neurotransmitter in the brain, has been linked with this inability to gauge time accurately, and this may stem from chemical alterations in a person’s working memory. In fact, expressions of dopamine receptors and transporters decrease over time. This reduction could play a role in altered time perception of the aging brain.

And then there is the factor of stress. While we are in the midst of meeting an impending deadline or trying to react quickly to being in a car accident, time appears to speed up (the deadline seems to be getting closer and closer) or slow down (to those in danger car crashes seem to happen in slow motion). From an evolutionary viewpoint, having a deadline and feeling that time is galloping towards it, makes sense, because such a perception sparks us to get the job done. And from an evolutionary perspective, being in a car accident–and seeming to have eons to respond wisely to this frightful event–makes sense.

Memory also plays a role. Time and memory are neurologically linked. The amygdala, an almond-shaped area in the brain, is responsible for the processing of emotion, memory, and decision-making. But during a high-stress situation, the amygdala’s primary role is devoted to decision-making. As a result, different neural circuits are free to devote enormous attention to memory, and this may result in memory becoming embedded “deeper” in the brain. One consequence of this more “profound” recall is that the decision-maker’s perception of time is slowed perceptibly.

Is it a good thing or a bad thing if subjective time speeds up? It could be a good thing. If time slows when you experience certain strong emotions—those in the grip of fear report that time and space go into slow motion—then the fast passage of time, over the years, may suggest that your life has gone pretty well. There have been no deep valleys or great crises.

On the other hand, experiences of great joy may also slow time. So perhaps if you’re one that believes Carl Sagan or Kurt Cobain died just yesterday, it means your life, over the last twenty years, has been rather…meh. Thus, if you’re an older person worried about the perception of very limited time left, you might want to slow it up by bringing into your life a “joyful crisis”–as paradoxical as that might seem.

What is a “joyful crisis?” Well, it might be something like learning Swahili. It will be difficult for you—that’s the crisis part, as you’ll get fretful when you don’t make immediate progress—but as you get better you’ll experience joy. And the whole thing will seem like several lifetimes, even if it only takes you a year or so.

Don’t you feel better already?

 

Tom McBride is professor emeritus of English at Beloit College and co-author of the Annual Mindset List and the forthcoming Mindset List of the Obscure (Sourcebooks). Aarti Chawla is a neuroscience graduate student at the Indiana University School of Medicine and a 2009 graduate of Beloit: for her and her class Andy Warhol has always been dead and it feels like she has been in graduate school FOREVER.

You can follow the Mindset list and Aarti Chawla on Twitter @themindsetlist and @aartichawla87 respectively.

 

*James, William, The Principles of Psychology, Chapter XV. Dover, 1950.

*Levy, F., Swanson, J. Timing, space and ADHD: the dopamine theory revisited. Australian and New Zealand Journal of Psychiatry 2001; 35: 504-511.

*Dreher, J., Meyer-Lindenberg, A., Kohn, P., Berman, K. Age-related changes in midbrain dopamine regulation of the human reward system. Proceedings of the National Academy of Sciences of the United States of America 2008: 105 (39): 15106- 15111.

Eagleman, D. Brain Time. Edge (6.23.09) http://edge.org/conversation/brain-time

 

FROM CHERUBS TO CRYONICS: The Mindset List® of American Death

In association with legacy.com The Mindset List® Project proudly presents THE MINDSET LIST® OF DEATH AND REMEMBRANCE: From Cherubs to Cryonics. Beautifully illustrated, it surveys shifting American attitudes towards mortality and memory over 350 years–from Colonial times to 2100. The List ranges from cherubs on grave markers to cryonics, the technology of freezing dead bodies in hope that someday they may be brought back to life. You’ll find our latest List to be a mind-bending look at the changing American landscape over more than three centuries. To consider American death is to consider American life. Just go to

http://www.legacy.com/life-and-death/

 

BREAKING UP ON FACEBOOK: A Boomer/Millennial Conversation

BREAKING UP ON FACEBOOK!

 How Today’s High Tech Millennials Fall Out of Love  

 An Intergenerational Conversation Between

 Joan Gackstatter and Tom McBride 

 Millennial Joan Gackstatter (not her real name), is currently a writer living in New York. Baby Boomer Tom McBride is co-author of the annual Beloit College Mindset List®, The Mindset Lists of American History (Wiley, 2011), and a forthcoming study of mid twentieth century popular culture (Sourcebooks, 2014). . Here’s part of their discussion about love in cyberspace:

Tom: Here at The Mindset List® we’re always tracking what’s new. The Seattle Times called us “America’s cultural timekeepers.” We take that seriously. Yet we often find that a lot has stayed the same.

Joan: Yeah, Tom, but this time I think things have really changed. High tech has been pretty revolutionary. I’m not sure the older generation gets that.

Tom: But hey, Joan, surely not everything has changed. When you fall in love, it’s pretty much the same as it’s always been, right, even in the ancient time of my own youth. You’ve become each other’s emotional slave. You call each other silly pet names. You’re like a kid at your first birthday party. You have no identity beyond one another. But when it’s over, when you’ve fallen out of love, you’re supposed to be an adult all of sudden: get over it, move on, and all those other miserable and “responsible” things.

Joan: But here’s where I disagree, Tom, because so much really has changed. It’s harder to get finality now. With my generation you break up, then you text again right away, and you keep at it and before you know you may be back together again!  I guess when you were young, Tom—was that a hundred years ago–a lot of break-ups occurred with snail mail, and by the time you and she had exchanged a few letters, your feelings for each other had cooled already.

Tom: Yeah, everything was pretty final back then. I got a “Dear John” letter, as they called them when I was your age, and I don’t think I’ve ever gotten anything so conclusive. We were just totally over: no appeal!

Joan: And, Tom, there’s something else really new now as well. Your break-up goes public on Facebook. Sometimes break-ups get nasty and public there, and your friends take sides against his friends, and the whole business becomes like a political campaign. Or sometimes your friends and his friends just wait to see what happens and then take sides based on their convenience. It can be pretty disheartening.

Tom: Well, I guess something like that might have happened to me in the sixth grade, when I broke up with my girlfriend Charlotte—we were both twelve. She returned my broken heart necklace, and I recall a couple of my little buddies really disliked her for that. But they also thought I was better off without her: I had more time for baseball.

Joan: I’d like to have seen you play baseball, Tom; would pay good money for that. It was a while ago. Let me continue with what’s new these days. There’s also no out of sight-out of mind. He (or she) is always lurking around cyberspace. Even if you “de-friend” him, you still know some of his friends, and you’ll see his comments on their posts. And there’s always the temptation to Skype or text or email him.

Tom: Well, in my day we could always call long distance. But those calls were expensive back then. You could only afford to talk for about five minutes—hardly enough time to say all you thought you needed to say, much less get back together. You just felt bad after the call was over—partly because you had to pay the bill.

Joan: Even so, Tom one thing that has stayed the same is the awfulness of having to break up. There are so many ways to say, “I love you” but only one way to say, “This is over.” Even if you do it the coward’s way and just don’t reply to his messages, you’re still covering up complicated and contradictory feelings with a single, negative message.

Tom: Yeah, that was awful then, and it’s awful now. I guess the truth is that for some of us, when we do “break up,” we are running back and forth between relief and regret. If we’ve left one relationship for another, we might get buyer’s remorse. Hey, it happens when you buy a house, too! But tell me, Joan: Is it still customary to break up with someone face to face?

Joan: Not always. High tech communications makes it easier to do it on line.

Tom: Let me give you some of my hard-earned wisdom, Joan, about break-ups, whether face to face or not. As I recall my misspent youth, I have concluded that there were good reasons for all my break-ups. If there weren’t, they wouldn’t have happened. Of course I couldn’t see that at the time; I was too upset. And I was too young. If I’d only know that then, I could have accepted the facts and moved on a lot quicker. The young rarely learn fast.

Joan: Speaking of young, given my generation’s expectations of instant and pervasive communication we expect to fall in love faster and heal faster. Maybe we need to slow down, but in a world like ours, where the next new thing is always coming at you every hour, it’s easier said than done.

Tom: Easier said than done! Maybe if we were to ever bury Love and put down a marker for it, that could be inscribed: HERE LIES LOVE: It Was Easier Said Than Done.

Joan: I don’t expect to see that marker any time soon, Tom. You may be fantasizing again. Doesn’t that happen a lot with you old folks?

Tom: OK, Joan. Let’s not get personal here. We want to keep this a civil intergenerational dialogue!

Joan: Just kidding, Tom. My generation is pretty long on fantasy, too.

So: What’s new about falling out of love and what isn’t new? Post comments here at mindset.flywheelsites.com or post them on our Mindset List Facebook page, or send them to mcbridet@beloit.edu We’ll respect your privacy.

 

3rd Annual Mindset List® PARENTS’ ADVISORY

As the calendar flips to 2014, announcements will fill the media of the first child born in the New Year. Parents, veteran and new, will start preparing for the future, imagining what it will be like when these precious bundles grow up, graduate from high school, and head off to college around 2032.

Ron Nief and Tom McBride, authors of the annual Beloit College Mindset List,  offer their yearly advisory on the questions these parents should be prepared for.

Here is their  counsel:  “At some point you are going to have to explain yourself and your generation to the inquiring minds of your children, so it is best to recognize now how fast things are going to change.”

As a guide to the inquiries these infants may pose over the next 18 years about the “olden days,” here are 18 distinct possibilities.

Start taking notes!

What were you carrying around in those big backpacks when you were in school?

Why did you go to only ONE college and why did you go for FOUR years. 

When you did your grocery shopping online, how many hours did it take for delivery?

What sorts of programs were offered on television when it was free?

My college gave me a full scholarship plus they are paying me $40,000 a year to play basketball for them.  I don’t understand why you played for nothing when you were in college. Didn’t the NCAA Semi Professional College Athletic Union negotiate contracts for you?

Why do they call the digital fund transfer app on my pocket computer a “checkbook”?

When you were a kid and the lights did not go on automatically when you came into a room, how did you find the little switch in the dark?

Isn‘t it great that I can stay on your health insurance until I am 30?

How did you ever figure out that computer keyboard with the letters in such strange order? Keyboarding must have taken a lot of time.

Have you seen my 3-D pen? I seem to have misplaced it. 

Do you think that your having worked down at the Microsoft campus for the past 25 years will help me to get a job there when I graduate?

On which website did you meet Dad?

Why is that old guy Edward Snowden living on a boat in the middle of the ocean?

Why do Senate Third Party Leader Ted Cruz and his followers keep reading Green Eggs and Ham every year?

 How long have they been trying to figure out what Iran’s nuclear reactors are really for?

 How did you remember what all those keys and passwords were for before the introduction of thought identification software?

Since we now have Tasmanian Tigers and miniature Mastodons down at Biogene Park, do you think we will see real dinosaurs as pets someday?

Now that I have broken up with the first great love of my life, I think I need neurocosmetic surgery to get rid of all the painful memories. Is that covered on our insurance? 

P.S. IF YOU CAN THINK OF OTHER QUESTIONS NEW PARENTS SHOULD BE READY FOR OVER THE NEXT 18 YEARS, DROP US A LINE AT mcbridet@beloit.edu or at our Facebook Page. WE CAN ALWAYS USE THEM NEXT YEAR! Thanks!

 

WE R HISTORY: A Study Guide to THE MINDSET LISTS OF AMERICAN HISTORY

WeRHistory

 

A Guide to THE MINDSET LISTS OF AMERICAN HISTORY

 INTRODUCTION

WeRHistory is a guide to discussion of the past and do-it-yourself history. As co-authors, we want our readers to explore the underlying message of THE MINDSET LISTS OF AMERICAN HISTORY: From Typewriters to Text Messages, What 10 Generations of Americans Think is Normal. As the first chapter says, “History Has Always Been Us.” Each of us does our bit for history every day. We make personal decisions that alter our individual history and collective decisions that make history. We are all part of the historical parade from birth to grave. We are all historical personages and actors in a historical drama. We not only are history; we can best discover this by “doing” our own history: making our own historical inquiries: about our time, about other times–and about our own lives and families.

WeRHistory includes ten questions for each of the book’s 10 chapters (excluding Introduction and Conclusion)—or 100 questions in all. These questions will prompt thought and discussion about what it felt like to grow up in a historical period. They ask readers to contemplate the values of earlier times with the preferences of more contemporary times. They even suggest how readers can contribute to each chapter by finding famous or obscure persons of their own and placing them in the unique features of each high school class.

 

DO YOUR OWN MINDSET LIST

 

Above all, we especially want to recommend a project that will help readers understand that history is a living and ongoing thing and not just something to be read about with facts to be memorized: that, in short, history is our histories. Any reader can do this project, but in schools it would run something like this: Assign students the task of compiling their own, personal Mindset Lists. Ask them to interview their parents, grandparents, aunts and uncles, and older siblings and friends in order to discover what was “always” or “never” true for them as they were growing up. Ask them to combine national with family history, so that they are able to find links between national trends and events and their impact upon families in terms of lost jobs, found jobs, new technology, moves to new places, new purchases, new tastes, and so on. These can range from why Grandfather lost his job to when the family first purchased a Japanese car to how the new Interstate highways affected the family farm. In terms of their own Mindset Lists, such items might be expressed as “Granddad has never bought a non-American car,” or “Uncle Earl has never worked in a steel factory in South Chicago,” or “Interstate 90 has always existed where the family dairy farm used to be.” The key is for readers to discover that history is not some abstraction but that history consists of them. History is personal.

 

Last, we suggest that at the outset readers learn how both to read and write Mindset List® items, as with the following suggested instructions:

 

Can you write a Mindset List item of your own? A typical List item is found in Chapter 1: “There have always been telephones, talking machines, and light bulbs.” This means that those born in 1880 have “always” known this technology and have “never” known a time when it didn’t exist. Now try to write one for yourself. Find a technological social, or political fact that has “always” been true since you were born and write it in List format. Or write a Mindset List for a member of your family: parent, grandparent, uncle/aunt, sibling or cousin. Or write one for a close friend. Again, blend personal with national social history. 

 

An Ancestral Version of This Project: THE MINDSET LISTS OF AMERICAN FAMILIES

 

Here is also a variation on this project.  It would include both the process of genealogy and three types of synthesis achieved by the class as a whole.

 

*Teach the members of a class (no more than 15-20) how to use “Mindset List” lmethodology through a careful study of McBride and Nief, THE MINDSET LISTS OF AMERICAN HISTORY (Wiley, 2011).

 

*Assign them the job of interviewing their parents and grandparents about what it was like for them to grow up. Make sure class members have at least 25 questions in common to all interviews.

 

*Assign class members the job of writing “Mindset Lists” for their parents and grandparents, as though they were subjects of THE MINDSET LISTS OF AMERICAN HISTORY. Students will ideally weave family and personal history with national social and economic history and examine ways in which the two “histories” overlap, collide, or connect.

 

*Help students become familiar with major genealogical sites (Ancestry, FindaGrave, MyFamily, GenealogyBuff, and so on).

 

* Help them trace their own late ancestors via these sites.

 

*Then assign class members to detail what sorts of questions they would have liked to ask their late ancestors, and to imagine what sorts of answers they might have gotten. Have students document these indicative questions and subjunctive answers. Then assign them to write a second set of “Mindset Lists” for their late ancestors.

 

*Combine all these results on a common web site so that students may give each other suggestions, view each other’s results, and offer comparisons and contrasts to each other about their findings.

 

*Once everything has been documented and posted, subdivide the class into three committees to do final phases of the project. The first will write a “chapter” of a book similar to THE MINDSET LISTS OF AMERICAN HISTORY. This chapter will portray a particular generation of Americans growing up with particular attention paid to what was “always” or “never” true for them back then: what in the subtitle of THE MINDSET LISTS OF AMERICAN HISTORY has always been “normal.” A second subcommittee will draw up a chronological chart that will detail what various ancestors of the class—both living and dead—were doing at about the same time down the years. This will supply an overview—or panoply—of life in the United States as lived by diverse persons. Finally, a third subcommittee will imagine themselves in thirty years and draw up their own answers to questions that their own children or grandchildren will be likely to ask them. What will their Mindset Lists look like if some future generation were to do this course project?

 

–Tom McBride/Ron Nief

 

WeRHistory Questions (10 For Each Chapter of the Book):

High School Class of 1898 (born 1880) WOMEN HAVE ALWAYS RIDDEN BICYCLES

 

This class saw the first real liberation of women as they were permitted to dress in looser clothes and join the men on the bike craze.

 

From the Mindset List for the Class of 1898: Youngsters their age have always had about a one in ten chance of graduating from high school.

 

 

 

 

1. Plump Rooms. Chapter 1 describes domestic taste during the late nineteenth century as stuffed and overcrowded. Sofas and chairs were “plump” and rooms were crowded with chairs, sofas, tables, lamps, family pictures and so forth. What social values are on display? (You might google some photos of home interiors of the period to help you get started.)

 

2. Do-It-Yourself Toys. Children born in 1880 often adapted very ordinary objects, like wheels, balls and boards, as toys. If you had had to do that when you were growing up, what routine objects might you have picked and how might you have played with them?

 

3. Dire Prophecy. As the telephone became more common some critics predicted that it would mean the end of face-to-face house visits. Has this prediction panned out?

 

4. Beecher’s Bread. Do you agree or disagree with Henry Ward Beecher’s dictum that if a man cannot live on bread and water he is not fit to live at all?

 

5. Corporate Trends. What is the apparent difference–in values and lifestyle–between a “cowboy” and a “ranch hand”?

 

6. Immigration Disputes. Do the tensions about immigration in the late nineteenth century have a familiar ring today?

 

7. Immoral Ticket-Splitting. Why do you think some people in the late nineteenth century thought “ticket-splitting” (voting sometimes for Republicans and sometimes for Democrats) was immoral?

 

8. Immortal West. The authors write, “No doubt the West will be forgotten by the next generation.” This was as of 1898. Has such a prediction come true?

 

9. Hardy Piety. The authors say that women in the late nineteenth century were sometimes supposed to be “hardy” but were always expected to be pious and domestic. Can women be hardy, pious and domesticated?

 

10. Do It Yourself. The authors point out that among famous people in the class of 1898 were comedian W.C. Fields, general Douglas MacArthur and author Helen Keller. Find another famous American born in 1880. How would you locate him or her in the historical trends detailed in Chapter 1?

 

For RUM HAS ALWAYS BEEN DEMONIC

 

High School Class of 1918 (born 1900) RUM HAS ALWAYS BEEN DEMONIC This class grew up in a world of moral fervor with those who thought that America should be booze-free forever and that just one more war could end wars forever.

 

From the Mindset List for the Class of 1918: Their fathers might have tossed a few camphor balls in the gas tank in order to pep up the old Tin Lizzie.

 

 

  1. Potent Idealism. This class grew up in a time of great idealism: about ending alcoholic consumption in the United States, giving women the right to vote, and intervening in a European war in order to make all future wars impossible. What are the pros and cons of non-negotiable idealism?

 

  1. Auto Anxiety. This was also a time when more and more people came to travel in automobiles. Imagine that you had never traveled anywhere before without walking, running or riding in a horse-drawn wagon, and you have a chance to ride in a “horseless carriage” that can get up to twenty miles an hour. What would the experience have been like for you? (You might look at photos of early autos—they’re pretty primitive by our standards—in order to conceive yourself in this situation.)

 

  1. Castigation/Mastication. One of the great health fads of this era came from a man named Fletcher, who thought a key to good health was chewing food sufficiently. He said, “Nature castigates those who do not masticate.” What do you think of this idea?

 

  1. Corsets and Hats. Fashion was strictly demarcated during this period. A woman’s waist could never be too small—thus the mandatory wearing of corsets—and hats were required for all occasions except for the bedroom. What was behind such rigid formality?

 

  1. Current Repressions. You and I might consider being forced to wear a corset or a hat repressive. Will your grandchildren look back at your youth and find repressions that you had to endure?

 

  1. Public v. Private. The electric chair was thought to be a progressive step because it was so much more humane than hanging. It also made public attendance at legal executions by the state much less likely and made capital punishment a much more private affair? What are the pros and cons of this development?

 

  1. “Moral” Schools. Schoolchildren during this period of the early twentieth century learned in school from an all-purpose book called the McGuffy Reader, which taught them how to spell, do sums, deal with grammar—and also how to read highly moral stories. Should schools today teach morality as much as spelling?

 

  1. Ethnic Slurs. This was a time in which it was really OK to make ethnic and racial slurs—against African-Americans and the Irish, for example, even in public. Why have such slurs become less acceptable today?

 

  1. Washington v. Du Bois. The two great black leaders of this time were Booker T. Washington, who thought “Negroes” should accept segregation and build their own separate societies on the basis of excellence and hard work, and W.E.B. Du Bois, who thought that black people could never truly advance, no matter how hard they tried, unless they were integrated into the mainstream of American life. Take one side or the other and try to build a case.

 

  1. Do It Yourself. Adlai Stevenson, who ran twice as president of the United States; Hyman Rickover, who “fathered” the atomic submarine; and Spencer Tracy, the great Hollywood actor, were all members of this generation’s class. All were born in 1900. Find another famed American born around this time and integrate his or her growing up and subsequent career with what you have learned about this generation overall.

 

High School Class of 1931 (born 1913) THEY’VE ALWAYS BEEN SPOILED BY ZIPPERS

 

This class grew up in the first great era of mass consumption and modern conveniences—along with elders who thought the whole shift was dangerous and decadent.

 

From the Mindset List for the Class of 1931: You could get your dental work done at Bloomingdale’s. 

 

 

 

 

 

1. Decadent Technology. The chapter title, “They’ve Always Been Spoiled By Zippers,” denotes that older people during the period between 1918 and 1931 would sometimes think youngsters were having it too easy because they didn’t have to button up their clothes. These older people thought zippers dangerously decadent. Can you imagine yourself as an older person reproving the younger generation for being spoiled by some new technology that makes life too easy for them? What might such a technology be?

 

 

  1. Ironic Technology. “It seems that everyone has been taking the train to Detroit in order to build the cars that would make trains somewhat obsolete.” Can you think of other examples in which the use of one technology builds a new one that makes the first technology obsolete?

 

  1. Indirect Election. This was the first generation to be able to elect United States Senators directly. Before that, state legislatures chose them, so their election by the voters was indirect. What was the thinking behind this method?

 

  1. Little-Box Stores. This generation was the first one to experience large, national stores and mass marketing. They were among the first to enter large supermarkets and department stores. How would your life be different if, for example, you had to buy your pens at a small, local pen store operated by a single owner, or if you couldn’t buy books anywhere except at a small bookstore and so on?

 

  1. Seminal Catastrophe. This generation was born right after the Titanic sunk. Yet they heard plenty of tales about it. Were you born after a famous catastrophe, who told you about it, and why did they tell you?

 

  1. Sports Novelty. The forward pass, for this generation, has always been an innovative way to move the football. Why do you think it was so relatively slow in being developed? What other innovations in sports strategies can you think of, and have they also been slow to develop?

 

  1. Business Necessities. During these times every business had to have a typewriter. What does every business have to have today if it is to be taken seriously?

 

  1. Generic Packages. As the first generation to experience mass marketing, this generation was also the first generation to experience products where “packaging” was just as important as the product itself. For instance, it wasn’t just a matter, any longer, of how good the soap was; it was also a question of how it was wrapped and even what it looked like when out of the package. What are some examples of persuasive packaging today?

 

  1. Preferred Age. Members of this class were eighteen when the Great Depression unleashed its most furious force. If you were growing up during a time of great economic calamity, what age from 1 to 18 would you prefer to be—and why?

 

  1. Do It Yourself. Famous members of this class included Richard Nixon, Rosa Parks, and Mary Martin. Find some other famous member of this class and place him or her in the distinctive features of this generation; or if you have a grandparent or parent who grew up during this time, write a mini-bio of him or her and place him or her in the context of this generation.

 

High School Class of 1944 (born 1926) THE SHADOW HAS ALWAYS KNOWN

 

This class was the first radio generation and listened eagerly every week as the enigmatic Lamont Cranston (The Shadow) exposed gruesome villains.  

 

From the Mindset List for the Class of 1944: Radios have always been bigger than most toddlers.

 

 

  1. “Normal” Miracles. This was the first “radio” generation, but because they grew up with it, it seemed normal. What new technologies have you grown up with that, however miraculous they may seem to older people, seem normal to you?

 

  1. Burma Shave. One of the great advertising campaigns of this generation involved the automobile and a shaving cream. This was Burma Shave, and the company advertised its wares with small signs along the side of the road, with each sign containing part of a funny little poem, which ended with the words “Burma Shave.” How would such an advertising campaign work today? Would it succeed or fail?

 

  1. Martian Invasion. When members of this class were twelve, Orson Welles, the famous actor, broadcast a fictional “documentary” on radio about the landing of Martians on the East Coast. Those who tuned in late took it seriously and began to panic. Could this sort of thing happen today?

 

  1. Amazing Sightings. When members of this class were six, the infant of the great aviation hero, Charles Lindbergh, was kidnapped and killed. Yet many refused to accept the death of the child, so there were sightings of him still alive and, in time, there were even those who claimed to have been the former Lindbergh baby, all grown up. Are there such “sightings” of famous dead people today, and why do they persist?

 

  1. Fallen Idols. While this generation grew up, they saw several fallen idols. Andrew Mellon, the secretary of the treasury, had been thought an economic wizard, but the Depression turned him into a heartless and corrupt old incompetent. Herbert Hoover, the 31st president, had been thought a great humanitarian for his work feeding the hungry after World War I. He too, thanks to the Depression, became known as a cold-hearted do-nothing. Charles Lindbergh came out against the United States’ entering World War II and was deemed a fanatical anti-Semite. Can you think of fallen idols in our own time? a good thing or a bad thing?

 

  1. Body Odor. During this generation’s growing up it was always OK for men to talk about “B.O” in public? Why wasn’t it OK for women to do so?

 

  1. Homey Facades. During this period, as the auto became more pervasive, so did gas stations. Some of them were designed to look like English cottages. Examine the facades of such chain outlets as McDonalds, I-Hop, Starbucks, and Motel 6. Do they also look homey and welcoming?

 

  1. Fright Nights. This was also a period of very scary movies, including King Kong, about a giant ape climbing the Empire State Building, and Frankenstein, about a repulsive and frightening creature assembled by a crazed doctor and brought to life with electricity. Check out these films. Do they seem laughable and “creaky” today?

 

  1. Loving Hatred. This was also the time of the great murderous gangsters, such as John Dillinger and Baby Face Nelson and Pretty Boy Floyd. It is said that youngsters growing up then hated to love these outlaws but also loved to hate them. How do you explain this combination of feelings?

 

  1. Do It Yourself. The late coach Joe Paterno, economist Alan Greenspan (still pronouncing) and screen legend Marilyn Monroe were members of this class. Find another famous member of this class and locate him or her in the context of these times; or if you have a grandparent or parent who grew up during this time, write a mini-bio of him or her and place him or her in the context of this generation.

 

High School Class of 1957 (born 1939) FLOURIDE HAS ALWAYS BEEN CONTROVERSIAL

 

Having grown up in a period of post-war prosperity unlike any other in history, this class, the first teens to have disposable income all their own, endured the both the real perils and paranoid fears bred by a very Cold War.

 

From the Mindset List for the Class of 1957: Chips and dips in their special dish on TV trays have replaced popcorn in paper sacks on Saturday night.

 

 

 

  1. Influential Events. This class was only two years old when the Japanese attacked Pearl Harbor and the Second World War began for the United States. Can you think of a major event that occurred when you were also just two or three years old? How much do you remember of it, and when did you first begin to sense that, whether or not you could recall it, it was going to have an effect on your life?

 

  1. Patriotic Advertising. In those war years advertisements had to be patriotic. It wasn’t enough to advertise the product. You also had to show how it was helping win the war. Are there any products today that use patriotism in their advertising themes?

 

  1. Women Football Players. Because the men were away at war, women had a chance to play professional baseball, as dramatized in the film A League of Their Own. At a time when women are making headway in many major sports, including basketball and tennis and even hockey, why has it not happened in football and baseball…or is it just a matter of time?

 

  1. Enemies Within. Although fluoride in toothpaste is now quite non-controversial, there were fringe groups in the United States during the 50s who thought it might have been a Communist plot to poison the population. Are there, today, some conventional practices that are nonetheless attributed to various enemies of the US?

 

  1. The Demise of “Live.” A key word during the days of early television was “live,” which meant that the program was being carried in real time and not on film. Most network television was “live” then—including two-hour dramas and plays. Is most TV today “live”? Why or why not?

 

  1. Portable Then, Portable Now. During this period was developed “45 RPM” record players (45 revolutions per minute), or portable record players. Yet by our standards these players were big and not at all “portable” based on what we mean today by the term. Why is advanced technology is getting smaller and smaller now? Is this a good trend or a bad one?

 

  1. Ideal Husbands. A poll taken in the mid-1950s revealed that girls in that period thought people such as President Eisenhower (then in his 60s) and the actor Tony Curtis (then about 30) would become ideal husbands. If such a poll were conducted today what might be the outcome?

 

  1. Generational Identity. The generation that grew up in the 1950s in the United States is now sometimes called “The Silent Generation,” and that hasn’t always been a compliment. The proposition is that this generation scared no one, was overly eager to conform, never mocked its elders and just wanted to be nice and inoffensive all the time. How would you characterize your own generation?

 

  1. Historical Retrospective. The authors write, from the perspective of the summer of 1957, “There’s that Negro woman down in Alabama who won’t give up her seat on the bus, and there are those Negro students in Arkansas who need the whole army to protect them in high school.” Are you hearing about anything now that might be seen much more positively—or negatively–in the future?

 

  1. Do It Yourself. Find another famous American born in 1939 besides Gaye, Oswald and Yaztremski. How would you place him or her in the context of the trends detailed by Chapter 5? Or write a mini-bio of a member of your own family who is part of this class, and try to place him or her within the features of this generation.

 

High School Class of 1970 (born in 1952) MAGAZINES HAVE ALWAYS BEEN MAD

 

This class read a magazine called Mad, lived through the nuclear absurdity of MAD (Mutual Assured Destruction) and drove their parents mad, too.

 

From the Mindset List for the Class of 1970: Trusting no one over thirty, their generation’s anthem has always included “I hope I die before I’m old.”

 

 

 

  1. Mood Disorders. During this time, as an increasingly rambunctious and rebellious generation became even more so, their parents could always pop an often prescribed pill called “Valium” in order to tranquilize themselves. Do you believe that taking powerful medicine for mood disorders causes people to lose their “true selves”?

 

  1. Radical Purity. Bob Dylan famously “betrayed” his groupies and fans at a rock festival when he allowed the usage of an electric guitar, for his followers saw this as lacking purity for a generation that had gone green and hated users of high technology as phony, greedy, and “corporate.” What sorts of purity do people demand today?

 

  1. Words in Transit. This was a period when language was changing in witty but perhaps disturbing ways. “Acid” was the term of LSD, while “laid” was the term for illicit sex and “stoned” the word for a drug high. “Hanging out” was doing nothing and not being ashamed of it. What “ordinary” words today have come to mean something very different?

 

  1. The Greatest Week Ever. When men landed on the moon in 1969 President Nixon called it “the greatest week… since the Creation.” Can you think of an event that, if it happened today, might prompt the American president to say, about it, what Nixon said about the moon landing?

 

  1. Memorizing Numbers. When members of this class were just eleven, some of them needed to learn their zip codes—a new and more efficient feature in the post office’s sorting. Soon they also needed to learn their area codes. Think about the United States a hundred years ago. What numbers and letters would Americans back then have needed to know, and why?

 

  1. Parenting Strategies. The narrative of this chapter is as much about the parents as it is about the kids, but that’s because this was a generation defined by increasing conflicts with parents who were viewed as stodgy and hypocritical and “no longer with it if ever they were.” Is today’s generation much less in conflict with their parents?

 

  1. Tragedy and Death. This generation grew up during two events that have come to be called “The Kennedy Tragedy” and “The Day The Music Died.” The former occurred in 1963 with the assassination of President Kennedy and to a lesser extent in 1968 with the murder of his brother Robert. The latter occurred in 1957 with a plane crash in Iowa that killed Buddy Holly, an early and now legendary rock singer, and several other famous musicians of the time. But different generations have come to have different ideas about what these terms refer to. What is “The Kennedy Tragedy” to your generation, and what is “The Day The Music Died” to your generation?

 

  1. Meaningfulness and Phonies. Two of the most-loved books for this class were The Diary of Anne Frank and Salinger’s Catcher in the Rye. Both are about young persons under pressure: Anne Frank was trying to find meaning and distinctive identity while hiding anonymously from Nazis in Holland.  Holden Caulfield  was looking for things in New York City while surrounded by what he called “phonies,” who were more interested in promoting themselves than in understanding him or trying to comprehend nature (such as where the ducks go in the winter). Do such phrases resonate with your generation? Are you compelled to look for “personal meaning” and are you and your mates constantly on the look out for uncomprehending “phonies”?

 

  1. Obsession With Image. During this generation’s time of growing up one national network began a news program called Today (still going strong) and a late night comedy program called Tonight (also still going strong). TV began to influence our lives from morning to night, and some observers say that television has promoted a world where “image” is more important than reality. Do you think the concern with “image,” along with its power, could have been part of pre-TV generations as well?

 

  1. Do It Yourself. Find another famous American in this class besides Costas, Swayze and Barr and try to place him or her in the context of the times. Or write a mini-bio of a member of your own family who is part of this class, and try to place him or her within the features of this generation.

 

High School Class of 1983 (born in 1965) THERE HAS ALWAYS BEEN THE GRATEFUL DEAD

 

The first latch key generation, this class lived through scandal, divorce, stagflation and the growing likelihood that Mom would want a career all her own. 

 

From the Mindset List for the Class of 1983: The “typical family of four,” headed by a working father with a stay-at-home mother and two children, has always been the exception.

 

 

 

  1. All-Volunteer Military. “They’ve never needed to worry about being drafted.” This was the first generation for which there has always been a strictly voluntary army. Is an all-volunteer army a good or bad thing for your generation?

 

  1. Gender Strictures. “Women have always worn pants.” The main objection to this trend was apparently rooted in the belief that the two sexes should be strictly distinguished and that is both dangerous and decadent to head down the road of mixing them up or fusing them. Is this idea still alive today?

 

  1. Beatles and Voting Rights. This generation was the first never to be able to see the Beatles in live performance but they were also the first to be able to vote before the age of 21. Was there a connection between the Beatles and their own right to vote?

 

  1. Commercializing the Counter-cultural. This generation grew up in the aftermath of the Sixties, and many of the themes of the Sixties became commercialized as they were growing up. Tie-dye jeans, once a symbol of revolt and authenticity, were sold en masse in stores. Earth-colored shoes, which seemed to celebrate the Sixties generation’s love of “going natural,” were commercialized. The simplicity and “back to nature” of Sixties values was sold through the mass marketing campaigns of “Pet Rocks.” Can you think of examples today where unconventional ideas have gone commercial?

 

  1. Martians and TV Shows. This was also an era in which TV shows and sit-coms were less and less about the traditional American family of a mother and father and two children, probably because this traditional American family was becoming less common. If you were a Martian newly down to earth and watched popular TV shows today, what inferences would you draw about the American family?

 

  1. Loud History v. Quiet History. Although conservative Ronald Regan was president during this period, something non-traditional was also happening: women were going to work in unprecedented numbers. Can you think of examples today where something traditional may be happening in our politics while something non-traditional is happening in other institutions?

 

  1. Sun Belt Presidents. This generation grew up with presidents from what is now known as The Sun Belt. Johnson (Texas), Nixon (California), Carter (Georgia) and Reagan (California again). Since then, presidents have continued to come from the Sun Belt (both Bushes came from Texas while Bill Clinton came from Arkansas). Barack Obama is the first Frost Belt president elected since John F. Kennedy. Is this just a coincidence, or is there more to it?

 

  1. Cures and Side Effects. The class born in 1965 grew up when America was in a pretty bad mood, thanks to an economy that was both sluggish and inflationary, the loss of the Vietnam War, and the drop of American prestige as it was bedeviled by oil-producing Middle Eastern countries as a result of long gas lines and the taking of hostages. What have been other times in American life when people were mostly in a bad mood, and why—and what about the present time?

 

  1. Common Foes. As members of this generation were just being born there was unified opposition to the Vietnam War, but as they grew up, and the war ended when they were about eight years old, these groups lost their common front. Black civil rights groups no longer worked with white labor unions, and members of the women’s movement didn’t trust men to help them with their cause. Is a common foe necessary for a united cause?

 

  1. Do It Yourself. Find other famous persons other than Rock, Parker and Downey who were members of this class and see if you can place them in the features of this time. Or write a mini-bio of a member of your own family who is part of this class, and try to place him or her within the features of this generation.

 

 

High School Class of 1996 (born 1978) MICHELANGELO HAS ALWAYS BEEN A TURTLE.

 

In love with video games, comforted by Mr. Rogers, and instructed by Yoda and Miss Piggy, this class came of age in a second American Gilded Age.

 

 

From the Mindset List for the Class of 1996: Game Boys have made many a cross-country auto trip with their parents more tolerable.

 

 

 

  1. Mystery or Clarity. For this class, “Unlike the Artist Known as Prince, a computer has become less mysterious with every passing year.” Prince has done well with his projected mystery—it has arguably made him more popular—yet computers have done well with their clarity of use and lack of mystery. What are the roles of “mystery” in a society, such as the present one?

 

  1. Censorship and Choice. This generation grew up with especially bitter conflicts about school policy, such as vouchers, testing and banned books. These conflicts reflect different opinions about whether students must attend the school the state says they should, about whether schools should teach students so that they can do well on standardized tests, and about whether students should be exposed to sex and racism in books. What are the pros and cons of school choice, teaching to the test, and regulation of what students are allowed to read?

 

  1. Teen Fears, Teen Desires. This was also the generation that grew up with those “turtles on the half-shell”: the Teenaged Mutant Ninja Turtles with the names of famous Italian artists. These characters seem fantastical, but they were very popular. Check them out on youtube. Why were they so popular with kids and teens?

 

  1. Four Gurus. Pay special attention to this chapter’s discussion about this generation’s “gurus”: Miss Piggy, Yoda, Mr. Rogers and Dr. Felix Huxtable. Whom, if anyone, would you identify as your generation’s philosophical guides as you were growing up?

 

  1. Decreasing Repression. “Discussing condoms in mixed company has always been less and less embarrassing.” This seems to be a long way from the days when women were barely allowed to ride bikes and when men were discouraged from even discussing body odor in public. Has American society become less and less repressive with every passing generation?

 

  1. Intervening Parents. This was also the first generation whose parents tended to be obsessive about their activities and their safety. They rode as infants in carefully tested car seats and were made to wear helmets while biking. They were also, according to some observers, overly scheduled with violin lessons, soccer games and drama practice. How does this accord with your own experience as a child? What might be good and bad about such active parenting?

 

  1. Live Wars. This was also the first generation to grow up with cable TV news with its constant live coverage. When they were thirteen they could watch the Iraq War “live” all day long. Is live televising of wars and riots a good or bad thing?

 

  1. Rock Lyrics. This generation was also the first whose elders worried about rock/rap lyrics, especially ones that promoted racism, sexual violence or self-destruction. Is this concern is justified?

 

  1. American Creativity. This generation grew up with a lot of creativity on display. Ronald Reagan made conservatism not a hidebound compulsion about he past but forward-looking optimism about the future. Dustin Hoffman was a great male actor who played a woman impersonator. And Claymation raisins sang, “I Heard It Though the Grapevine” in order to sell a commercial product. “Creativity” might be defined as putting together stuff that doesn’t normally go together, like conservative optimism, men who pass as women, and raisins that sing. What are examples of such creativity in your own generation?

 

  1. Do It Yourself. Find another famous person besides Aiken, Bryant or Holmes who is a member of this class and try to place him or her within the features of this generation. Or write a mini-bio of a member of your own family (perhaps in this case an older sibling or cousin) who is part of this class, and try to place him or her within the features of this generation.

 

High School Class of 2009 (born 1991) THEY’VE NEVER DIALED A TELEPHONE

 

This class, the first fully digital generation, learned to type at a computer keyboard as soon as they could stand, never wrote in cursive, and may now be cursing an economy that has gone on a long, long recess.

 

From the Mindset List for the Class of 2009: They can’t figure out why anyone would bother to print out a whole set of encyclopedias.

 

 

 

 

  1. Inconvenient Answering. “With Caller ID they’ve always known who’s been waiting on the line.” This generation has grown up with Caller ID, but once upon a time people answered the phone without knowing who was on the other end. How would this have made life different?

 

  1. Quirks of Words. This generation has never actually “dialed” a telephone. Yet the term “dial” continues to be used, even though we now push buttons in order to “dial” phone numbers. We continue to say, “Roll up the car window” even though there’s no hand crank. We continue to “write” stuff even though “writing” has traditionally meant taking a pen or pencil in hand. How do you account for why these old words continue even though they are now technically outmoded?

 

  1. Customer Self-Service. “They have met customer service, and it is they.” This generation is used to pumping its own gas and shopping on line without the need of help in the form of other people. Is this good or bad?

 

  1. Multiple Tasking. This is also the first multi-tasking generation. They can “walk and surf” at the same time. What are other, even more elaborate, examples of multi-tasking, and what are the pros and cons of such a development?

 

  1. Transient Information. “Memory has always been doubling.” What are the implications when information doubles or triples each year but population (and the number of brains) only doubles every century?

 

  1. AIDS Cure. When members of this generation were born, the great basketball star Magic Johnson revealed, to a shocked nation, that he had acquired AIDS. Everyone expected him to be dead by now, but he has survived and even flourished thanks to expensive medical care. Suppose AIDS could be vaccinated against, so that your chances of getting it were about the same as your chance of getting polio? Would that make a profound difference in your life and in the life of your generation?

 

  1. Necessary Taboos? “Some of their friends might be disabled but never handicapped.” What do you think of taboos on politically incorrect language?

 

  1. Gender Neutrality. “Chairmen have always been chairpersons and actresses have always been actors.” Is gender-neutral language good or bad?

 

  1. Major Catastrophes. This has also been a sort of  “9-11” generation, as they were in the fourth grade when their parents picked them up early from school one September day after planes piloted by terrorists crashed into the World Trade Center. Was 9/11 a “Pearl Harbor Moment” for this generation, or is the comparison invalid?

 

  1. Do It Yourself. Find another well-known person besides Spears, Curtis or Greenberg who is a member of this class and try to place him or her within the features of this generation. Or write a mini-bio of a member of your own family (perhaps in this case a contemporary sibling or cousin) who is part of this class, and try to place him or her within the features of this generation.

 

High School Class of 2026 (born 2008) THEY’VE NEVER NEEDED A KEY FOR ANYTHING

 

This class will be known as the first “virtual” generation, which means they will rarely touch a newspaper, sign their names, miss out on computerized travel more real than the “real” thing—or need a key for anything.

 

From the Mindset List for the Class of 2026: Carpal thumb syndrome is a universal malady that afflicts mostly adolescents.

 

 

 

  1. Virtual Everything. This chapter is about the generation just born, and it therefore speculates about future. What sort of world will this generation live in? One answer might be a virtual world, in which electronically generated experience takes the place of “real” experience. For instance, can you imagine a world in which the following might be true: “People have never had to leave their houses for anything.”

 

  1. A Sign-less World? Following this same “virtual” theme, would you like to live in a world where road signs are no longer necessary because everyone now has geographical positioning systems that tell them exactly where they are and precisely how to get somewhere else?

 

  1. The Rule of Narrowcasting. It’s widely expected that the new generation will grow up in a world where “broadcasting” no longer exists but where “narrowcasting” is the rule: There will be an almost unlimited number of cable channels and websites, each one catering to ever more specialized tastes. The big “mainstream” networks, such as NBC and CBS, might no longer exist because their programming was just too general. Would you like to live in such a media universe?

 

  1. Specialty Channels. Following from the previous question, this chapter speculates that there will even a “specialty” cable channel that airs nothing but weddings and funerals. Would this be a good idea or a bad idea?

 

  1. Corporations Everywhere? “When they bought their first car, they had to choose a corporate logo for a license plate.” Would you approve of such a development?

 

  1. Minority Majority. Before the middle of the 21st century a majority of Americans will be black or brown in what is called a “minority majority.” Do you see this as a threat to the traditions of America—after all, none of the Founding Fathers were black or brown—or as a fulfillment of the promise of America?

 

  1. Virtual Silence? “You can tell the brand of an electric car by the odd artificial sounds they are legally required to make so that people can hear them coming.” Please assess the accuracy following statement: “With a more virtual world comes a quieter world.”

 

  1. Underrepresented Males. A trend already underway is the possible underrepresentation of males in colleges and universities. A prediction of this chapter is that the government will be awarding special incentives to males to study harder and go to law and med school. What are the implications of a society in which most doctors and lawyers are women?

 

  1. Elderly Exasperation. A recurring trend of this book has been how exasperated the older generation is with the younger generation. The old frequently think the young have it too soft. Imagine yourself in thirty years with your own children or grandchildren. What sorts of things might you tell them about your own younger life that allegedly made you much less spoiled than they are?

 

  1. Do It Yourself. The authors have made a lot of predictions about the future in this chapter. What are your own predictions, and how might you justify them as possibly sound? Finally, here’s a related question: Imagine yourself in about 2025 telling a young teen about the most important and far-reaching trends of the early 2000s. What would they be? 9/11? The Great Recession? The Arab Spring? The Rise of China? What?