From the Mindset List


by Tom McBride

For Release:  TUESDAY, AUGUST 20, 2013            Author contact:                                                                            12:01 a.m.                                                                                                                                                                                                                                    Ron Nief (608-770-2625) Tom McBride (608-312-9508)   Beloit College Mindset List Recognizes the Class of 2017, Entering College this Fall, As The “Sharing Generation.”   Beloit, Wis. – When the Class of 2017 arrives on campus this fall, these digital natives will already be well-connected to each other. They are more likely to have borrowed money for college than their Boomer parents were, and while their parents foresee four years of school, the students are pretty sure it will be longer than that.  Members   Read on »

THE EMILY APP: 5 Ways To Teach Today’s Millennials

by Tom McBride

Yes, there is something special about this generation of college students. They do have a mindset we’ve not seen before. In another way, however, they are like every other generation: defined by the experiences they have had so far. One of the Millennial experiences has been the Great Recession. They are the first generation in a while to wonder if college is actually worth it. Of course college is a sound financial investment, and is the only reasonably sure way to earn a decent living in a changing economy. But there are shadowy objects in the way of this perception. One of them is the debt these Echo Boomers will incur. Another is the slow start in the job market   Read on »

What started as a witty way of saying…

to faculty colleagues “watch your references,” has turned into a globally reported and utilized guide to the intelligent. It is requested by thousands of readers, reprinted in hundreds of print and electronic publications, and used for a wide variety of purposes. The Mindset Lists of American History immediately caught the imagination of the public, and in the ensuing years, has drawn responses from around the world. The site contains all of the lists and news about the list’s development. There are also opportunities to provide feedback and to get information on authors Ron Nief and Tom McBride. Read more about The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think is Normal, on our book page. See the Mindset List for the Class of 2017»
Tom McBride and Ron Nief

Mindset List creators Ron Nief (left) and Tom McBride.

 About the Authors

Ron Nief  is emeritus director of public affairs at Beloit College, stepping down in 2009 after 14 years. He has been communicating the work of higher education for more than four decades, starting with his alma mater, Boston College in the 1960s and including Brandeis and Clark universities…. Read more »Tom McBride is a professor of English and Keefer Professor of the Humanities at Beloit College. A graduate of Baylor University and the University of Illinois Urbana/Champaign, he teaches Milton, Shakespeare, and critical theory and has team-taught many interdisciplinary courses…. Read more »

“McBride and Nief should be hailed America’s cultural timekeepers.” —Jim Simon, Seattle Times