From the Mindset List

THE BELOIT COLLEGE MINDSET LIST: Class of 2021!

by Tom McBride

Beloit College Releases the Mindset List for This Year’s Entering Class of First-Year College Students, The Class of 2021 Beloit, Wis. —This year’s entering college class of 2021 can’t remember when a “phone” wasn’t a video game and research library. Mostly born in 1999, they’ve always been searching for Pokemon. They’ve never read a Peanuts strip that wasn’t a repeat and they never had the privilege of a Montgomery Ward catalogue as a booster seat. They have persevered in a world without Joe Dimaggio and brightened by emojis. If you ask them about the whine of a dial-up modem, expect a blank stare.   These are among the items in this year’s Beloit College Mindset List, the 20th such release since   Read on »

THE MINDSET LIST® OF GENERATION X

by Tom McBride

THE MINDSET LIST® OF GENERATION X  Tom McBride Most Gen Xers are now between 37 and 53. Partly because they have been deemed, by demographers, to have had only a sixteen-year run, their numbers are small. But they were also born during a time of low birth rates compared to those of the later 40s and the 1950s. The reasons are many: the Pill, divorce, more women working out of the home, and perhaps access to abortion. One commentator has called Gen Xers America’s neglected middle child.  Thanks to the death rate, Millennials have now taken over Boomers as the largest generational cohort. There are about 75 million Millennials and more than ten million fewer Gen Xers. But by 2028   Read on »

THE ECONOMIC VIRTUES OF MILLENNIALS

by Tom McBride

THE ECONOMIC VIRTUES OF MILLENNIALS  Tom McBride (Delivered on September 15 at the De Meo/Schneider Investment Conference in Chicago) Deidre McCloskey is a renowned economic historian at the University of Illinois right here in Chicago. One of her more striking ideas is that the virtues of different social groups are strongly determined by their economic status. For instance, the peasant class, having no prospects for financial gain, glommed onto the virtue of humility, linked to the idea that God would reward them for their humility someday in Heaven. For the aristocratic class, whose financial prosperity was assured, courage became a dominant virtue. They who have everything only lack the military adventure of becoming warriors, on battlefields where their bravery will   Read on »

Now on Amazon: THE MILLENNIAL PROMISE–40 Tips from The Mindset List®

by Tom McBride

Click on the image to your left for the Amazon link to our latest book: THE MILLENNIAL PROMISE: 40 Tips from The Mindset List®. It’s a terrific guide to all phases of Millennial education–from classroom motivation to high tech instruction to the art of giving assignments.   Think of it as The Elements of Style for Millennial education! It’s a concise little manual for teachers, counselors, administrators–useful for anyone involved in the education and training of America’s most talked-about generation.

THE MINDSET LIST® SPEAKERS’ PROGRAM

by Tom McBride

THE MINDSET LIST® SPEAKS! Looking for Great and Time-Tested Public Speakers?  Tom McBride and Ron Nief, co-authors of The Beloit College Mindset List® and The Mindset Lists of American History (Wiley, 2011) and The Mindset List of the Obscure (Sourcebooks, 2014) speak frequently about the generation gap around the country and to a wide variety of organizations.  We’ve spoken, led workshops  and delivered the keynote addresses to the National Aeronautics and Space Administration (NASA), and to the National Collegiate Athletic Association (NCAA) national convention, to library associations, museum staff, and to educators at all levels, to state retirement fund administrators and to to educators and specialists dealing with youth and financial literacy,   And all this is but a small sample. We work with our   Read on »

WE R HISTORY: A Study Guide to THE MINDSET LISTS OF AMERICAN HISTORY

by Tom McBride

WeRHistory   A Guide to THE MINDSET LISTS OF AMERICAN HISTORY  INTRODUCTION WeRHistory is a guide to discussion of the past and do-it-yourself history. As co-authors, we want our readers to explore the underlying message of THE MINDSET LISTS OF AMERICAN HISTORY: From Typewriters to Text Messages, What 10 Generations of Americans Think is Normal. As the first chapter says, “History Has Always Been Us.” Each of us does our bit for history every day. We make personal decisions that alter our individual history and collective decisions that make history. We are all part of the historical parade from birth to grave. We are all historical personages and actors in a historical drama. We not only are history; we can   Read on »

The Mindset List has delighted millions….

for two decades about what has “always” or “never” been true for entering college students. It was created at Beloit College in 1998 to reflect the world view of entering first year students, and started with the members of the class of 2002, born in 1980.
What started as a witty way of saying to faculty colleagues “watch your references,” has turned intoa globally reported and utilized guide to the intelligent if unprepared adolescent consciousness. It is requested by thousands of readers, reprinted in hundreds of print and electronic publications, and used for a wide variety of purposes. It immediately caught the imagination of the public, and in the ensuing years, has drawn responses from around the world. This site now gets close to a million hits a year. The site contains all of the lists and news about the list’s development. There are also opportunities to provide feedback and to get information on authors Ron Nief, Tom McBride, and Charles Westerberg, who may be contacted at niefr@beloit.edu, mcbridet@beloit.edu, and westerbec@beloit.edu. 
Mindset List authors Tom McBride, Charles Westerberg, and Ron Nief.

Mindset List authors Tom McBride, Charles Westerberg, and Ron Nief.

About the Authors

RON NIEF  is emeritus director of public affairs at Beloit College, stepping down in 2009 after 14 years. He has been communicating the work of higher education for more than four decades, starting with his alma mater, Boston College in the 1960s and including Brandeis and Clark universities…. Read more »
TOM MCBRIDE  is a professor of English and Keefer Professor of the Humanities at Beloit College. A graduate of Baylor University and the University of Illinois Urbana/Champaign, he teaches Milton, Shakespeare, and critical theory and has team-taught many interdisciplinary courses…. 
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CHARLES WESTERBERG  is the Brannon-Ballard Professor of Sociology at BELOIT College. He graduated from Beloit College in 1994 with majors in Sociology and Government. He went on to get his M.A. (1997) and Ph.D. (2001) in Sociology from the University of Missouri in Columbia. His scholarly work has been split between criminological themes, such as the changing nature of punishment, and new approaches to pedagogy in undergraduate education. He joined the Beloit College faculty in the spring of 2000.
“The Mindset List authors should be hailed America’s cultural timekeepers.” —Jim Simon, Seattle Times