From the Mindset List

THE MINDSET LIST® OF AMERICAN GAME-CHANGERS: 50 Famously Forgotten Sports Figures

by Tom McBride

Every week we will add a new figure to our honor roll of 50 American sports figures, now mostly forgotten, who have changed the game. Without them, the story of American sporting life wouldn’t be the same. They deserve remembrance. Bert Bell:  Sudden Death  When De Benneville “Bert” Bell died at age 64, one of the last things he may have recalled was that he had been offered a plum seat for the football game that Sunday–but had declined to take it because he wanted to sit with the regular fans. An ebullient guy, he had a heart attack while watching the game from the end zone, not the fifty yard line. His death was sudden in a way, but his doctors   Read on »

FROM CHERUBS TO CRYONICS: The Mindset List® of American Death

by Tom McBride

In association with The Mindset List® Project proudly presents THE MINDSET LIST® OF DEATH AND REMEMBRANCE: From Cherubs to Cryonics. Beautifully illustrated, it surveys shifting American attitudes towards mortality and memory over 350 years–from Colonial times to 2100. The List ranges from cherubs on grave markers to cryonics, the technology of freezing dead bodies in hope that someday they may be brought back to life. You’ll find our latest List to be a mind-bending look at the changing American landscape over more than three centuries. To consider American death is to consider American life. Just go to  

What started as a witty way of saying…

to faculty colleagues “watch your references,” has turned into a globally reported and utilized guide to the intelligent. It is requested by thousands of readers, reprinted in hundreds of print and electronic publications, and used for a wide variety of purposes. The Mindset Lists of American History immediately caught the imagination of the public, and in the ensuing years, has drawn responses from around the world. The site contains all of the lists and news about the list’s development. There are also opportunities to provide feedback and to get information on authors Ron Nief and Tom McBride. Read more about The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think is Normal, on our book page. See the Mindset List for the Class of 2017»
Tom McBride and Ron Nief

Mindset List creators Ron Nief (left) and Tom McBride.

 About the Authors

Ron Nief  is emeritus director of public affairs at Beloit College, stepping down in 2009 after 14 years. He has been communicating the work of higher education for more than four decades, starting with his alma mater, Boston College in the 1960s and including Brandeis and Clark universities…. Read more »Tom McBride is a professor of English and Keefer Professor of the Humanities at Beloit College. A graduate of Baylor University and the University of Illinois Urbana/Champaign, he teaches Milton, Shakespeare, and critical theory and has team-taught many interdisciplinary courses…. Read more »

“McBride and Nief should be hailed America’s cultural timekeepers.” —Jim Simon, Seattle Times