by Tom McBride

 Beloit College Releases the Mindset List for This Year’s Entering Class of First-Year College Students, The Class of 2016….

Beloit, Wis. – This year’s entering college class of 2016 was born into cyberspace and they have therefore measured their output in the fundamental particles of life: bits, bytes, and bauds.  They have come to political consciousness during a time of increasing doubts about America’s future, and are entering college bombarded by questions about jobs and the value of a college degree. They have never needed an actual airline “ticket,” a set of bound encyclopedias, or Romper Room.  Members of this year’s freshman class, most of them born in 1994, are probably the most tribal generation in history and they despise being separated from contact with friends.  They prefer to watch television everywhere except on a television, have seen a woman lead the U.S. State Department for most of their lives, and can carry school books–those that are not on their e-Readers–in backpacks that roll.

The class of 2016 was born the year of the professional baseball strike and the last year for NFL football in Los Angeles. They have spent much of their lives educating their parents to understand that you don’t take pictures on “film” and that CDs and DVDs are not “tapes.” Those parents have been able to review the crime statistics for the colleges their children have applied to and then pop an Aleve as needed. In these students’ lifetimes, with MP3 players and iPods, they seldom listen to the car radio. A quarter of the entering students already have suffered some hearing loss. Since they’ve been born, the United States has measured progress by a 2 percent jump in unemployment and a 16-cent rise in the price of a first class postage stamp.

Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students entering college this fall. The creation of Beloit’s former Public Affairs Director Ron Nief and Keefer Professor of the Humanities Tom McBride, authors of The Mindset Lists of American History: From Typewriters to Text Messages, What Ten Generations of Americans Think Is Normal (John Wiley and Sons), it was originally created as a reminder to faculty to be aware of dated references. It quickly became an internationally monitored catalog of the changing worldview of each new college generation. Mindset List websites at and, as well as the Mediasite webcast and their Facebook page receive more than a million visits annually.

For those who cannot comprehend that it has been 18 years since this year’s entering college students were born, they should recognize that the next four years will go even faster, confirming the authors’ belief that “generation gaps have always needed glue.”

The Mindset List for the Class of 2016

For this generation of entering college students, born in 1994, Kurt Cobain, Jacqueline Kennedy Onassis, Richard Nixon and John Wayne Gacy have always been dead.

1.        They should keep their eyes open for Justin Bieber or Dakota Fanning at freshman orientation.

2.        They have always lived in cyberspace, addicted to a new generation of “electronic narcotics.”

3.        The Biblical sources of terms such as “Forbidden Fruit,” “The writing on the wall,” “Good Samaritan,” and “The Promised Land” are unknown to most of them.

4.        Michael Jackson’s family, not the Kennedys, constitutes “American Royalty.”

5.        If they miss The Daily Show, they can always get their news on YouTube.

6.        Their lives have been measured in the fundamental particles of life: bits, bytes, and bauds.

7.        Robert De Niro is thought of as Greg Focker’s long-suffering father-in-law, not as Vito Corleone or Jimmy Conway.

8.        Bill Clinton is a senior statesman of whose presidency they have little knowledge.

9.        They have never seen an airplane “ticket.”

10.    On TV and in films, the ditzy dumb blonde female generally has been replaced by a couple of Dumb and Dumber males.

11.    The paradox “too big to fail” has been, for their generation, what “we had to destroy the village in order to save it” was for their grandparents’.

12.    For most of their lives, maintaining relations between the U.S. and the rest of the world has been a woman’s job in the State Department.

13.    They can’t picture people actually carrying luggage through airports rather than rolling it.

14.    There has always been football in Jacksonville but never in Los Angeles.

15.    While still fans of music on radio, they often listen to it on their laptops or replace it with music downloaded onto their MP3s and IPods.

16.    Since they’ve been born, the United States has measured progress by a 2 percent jump in unemployment and a 16 cent rise in the price of a first class postage stamp.

17.    Benjamin Braddock, having given up both a career in plastics and a relationship with Mrs. Robinson, could be their grandfather.

18.    Their folks have never gazed with pride on a new set of bound encyclopedias on the bookshelf.

19.    The Green Bay Packers have always celebrated with the Lambeau Leap.

20.    Exposed bra straps have always been a fashion statement, not a wardrobe malfunction to be corrected quietly by well-meaning friends.

21.    A significant percentage of them will enter college already displaying some hearing loss.

22.    The Real World has always “stopped being polite and started getting real” on MTV.

23.    Women have always piloted war planes and space shuttles.

24.    White House security has never felt it necessary to wear rubber gloves when gay groups have visited.

25.    They have lived in an era of instant stardom and self-proclaimed celebrities, famous for being famous.

26.    Having made the acquaintance of Furby at an early age, they have expected their toy friends to do ever more unpredictable things.

27.    Outdated icons with images of floppy discs for “save,” a telephone for “phone,” and a snail mail envelope for “mail” have oddly decorated their tablets and smart phone screens.

28.    Star Wars has always been just a film, not a defense strategy.

29.    They have had to incessantly remind their parents not to refer to their CDs and DVDs as “tapes.”

30.    There have always been blue M&Ms, but no tan ones.

31.    Along with online viewbooks, parents have always been able to check the crime stats for the colleges their kids have selected.

32.    Newt Gingrich has always been a key figure in politics, trying to change the way America thinks about everything.

33.    They have come to political consciousness during a time of increasing doubts about America’s future.

34.    Billy Graham is as familiar to them as Otto Graham was to their parents.

35.    Probably the most tribal generation in history, they despise being separated from contact with their similar-aged friends.

36.    Stephen Breyer has always been an Associate Justice on the U.S. Supreme Court.

37.    Martin Lawrence has always been banned from hosting Saturday Night Live.

38.    Slavery has always been unconstitutional in Mississippi, and Southern Baptists have always been apologizing for supporting it in the first place.

39.    The Metropolitan Opera House in New York has always translated operas on seatback screens.

40.    A bit of the late Gene Roddenberry, creator of Star Trek, has always existed in space.

41.    Good music programmers are rock stars to the women of this generation, just as guitar players were for their mothers.

42.    Gene therapy has always been an available treatment.

43.    They were too young to enjoy the 1994 World Series, but then no one else got to enjoy it either.

44.    The folks have always been able to grab an Aleve when the kids started giving them a migraine.

45.    While the iconic TV series for their older siblings was the sci-fi show Lost, for them it’s Breaking Bad, a gritty crime story motivated by desperate economic circumstances.

46.    Simba has always had trouble waiting to be King.

47.    Before they purchase an assigned textbook, they will investigate whether it is available for rent or purchase as an e-book.

48.    They grew up, somehow, without the benefits of Romper Room.

49.    There has always been a World Trade Organization.

50.    L.L. Bean hunting shoes have always been known as just plain Bean Boots.

51.    They have always been able to see Starz on Direct TV.

52.    Ice skating competitions have always been jumping matches.

53.    There has always been a Santa Clause.

54.    NBC has never shown A Wonderful Life more than twice during the holidays.

55.    Mr. Burns has replaced J.R.Ewing as the most shot-at man on American television.

56.    They have always enjoyed school and summer camp memories with a digital yearbook.

57.    Herr Schindler has always had a List; Mr. Spielberg has always had an Oscar.

58.    Selena’s fans have always been in mourning.

59.    They know many established film stars by their voices on computer-animated blockbusters.

60.    History has always had its own channel.

61.    Thousands have always been gathering for “million-man” demonstrations in Washington, D.C.

62.    Television and film dramas have always risked being pulled because the story line was too close to the headlines from which they were ”ripped.”

63.    The Twilight Zone involves vampires, not Rod Serling.

64.    Robert Osborne has always been introducing Hollywood history on TCM.

65.    Little Caesar has always been proclaiming “Pizza Pizza.”

66.    They have no recollection of when Arianna Huffington was a conservative.

67.    Chronic Fatigue Syndrome has always been officially recognized with clinical guidelines.

68.    They watch television everywhere but on a television.

69.    Pulp Fiction’s meal of a “Royale with Cheese” and an “Amos and Andy milkshake” has little or no resonance with them.

70.    Point-and-shoot cameras are soooooo last millennium.

71.    Despite being preferred urban gathering places, two-thirds of the independent bookstores in the United States have closed for good during their lifetimes.

72.    Astronauts have always spent well over a year in a single space flight.

73.    Lou Gehrig’s record for most consecutive baseball games played has never stood in their lifetimes.

74.    Genomes of living things have always been sequenced.

75.    The Sistine Chapel ceiling has always been brighter and cleaner.


 *Check out our Guide to the Class of 2016 prepared especially for counselors and teachers; it’s at

*Enjoy reading The Mindset Lists of American History (Wiley 2011), a study of ten generations of 18 year olds (1880-2030) “Indispensable!” –Brian Williams; “Mesmerizing!” –Associated Press   

*Listen to us on public radio: Mindset Moments at

*Join us on Facebook (The Mindset List) or follow us on Twitter (@MindsetList)

*Invite us to speak—this fall we’re speaking at NASA, NCAA, and more

Thanks!!!!!! May all your Mindsets be positive! –Tom McBride/Ron Nief 



Robert Hall

August 21, 2012 at 6:22 am

The mindset list is not a mindset. It is mostly a list of pop culture items. A mindset is the conceptual framework through which individuals interpret their world and their culture. Some items on the list are part of a true mindset, like women have had powerful positions. An attempt to generate a true mindset would be most interesting.


Carol E. McClellan

August 21, 2012 at 8:53 am

I was born in 1957 so I have seen a great deal of tech changes in my life. I watch old shows that were done in the 60’s and 70’s and catch myself thinking things like why are they using dial phones, why (on the original Hawaii 5-0) are they using a reel-to-reel tape machine. Then I snap back and remember they were made before those tech things were made.


Cynthia Gregg

August 24, 2012 at 2:28 pm

I was born in 1948 and have seen many things that one could not imagine when I was a child. Using a computer was not even in my line of thinking nor my parents. What I like doing is trying to understand why kids do what they do and remember that in my day we grew out hair, went to Woodstock….these kids haven’t begun to be themselves yet and I think we all need to help them with the adventure.

Elaine Hesser Giuliano

August 21, 2012 at 7:40 pm

Mindset moments: Last year (2011) one of the instructors used the expression, “Houston, we have a problem.” The students, who were about 4-5 years old on average when “Apollo 13” was released, stared at her blankly.

About 5 years ago when discussing product obsolescence, I talked about cassette tapes and then asked if anyone had any vinyl, meaning record albums. Dead silence, until a student raised her hand and said, “I have a beanbag chair. Does that count?”


Judi Sommarstrom

August 21, 2012 at 9:32 pm

Oh my goodness – it is amazing to think about this – it is so true – we forget that these kids just have no concept of the things that we just take for granted that they should know – and they have no concept of why we just shake our heads at the things that they don’t have a clue about!! What a great job you have done to make us all see this picture so clearly!


Peter Rose

August 22, 2012 at 2:36 am

Great list as always; I enjoy this every year it comes out. One small correction, however — Cal Ripken broke Lou Gehrig’s record for consecutive games played on 9/6/95, so these kids were indeed about a year old while Gehrig’s record was intact, albeit severely threatened.


Bob McCurdy

August 22, 2012 at 6:19 am


Entertaining list although i do take exception with #15:
“Having grown up with MP3s and iPods, they never listen to music on the car radio and really have no use for radio at all.”

Media Behavior Institute conducts state of the art media research utilizing iphones and an app that allows respondents to chronicle not only their media exposure in half hour increments but other contextual information as well. Many of Madison Ave.’s major agencies subscribe to this data. it shows that 52% of A18-24’s listen to AM/FM daily, 84% weekly with AM/FM radio accounting for 62% of their typical audio day…these figures paint a far different picture than your list….

Already looking forward to 2017’s…


Sara Minor

August 23, 2012 at 9:30 am

“42 Gene therapy has always been an available treatment.” Actually, it’s never been available because the few clinical trials that have been performed gave poor, and sometimes lethal, results. Perhaps a better generational mindset is a widespread lack of understanding of science in general.


jose maría bidegain mendiharat

August 24, 2012 at 2:04 pm



Cynthia Gregg

August 24, 2012 at 2:23 pm

As wtih any up and coming class we are astouned by whay they see differently. As we grow older, history grows longer. In my day they gave tests to the kids in high school to let the parents know what they could expect from their children. I was only good enough to be a store clerk. I am, however, a master degreed RN in mursing education. Perhaps what they see differently and the “new” history what we might have forgotten in not a bad thing.


Steffie baron

August 25, 2012 at 2:26 am

As a teacher during a history lesson I brought up the word visa. The students looked at each other and could not understand what I was saying. They were referring to the credit card. I had th explain “Visa” for travel purposes. This was in 2004. Hmmmm!



August 29, 2012 at 9:45 pm

I told a kid the other day that I needed his “John Hancock” and he looked at me like I had three heads. I had to explain that I needed his signature and who John Hancock was!


Claire Moran

September 10, 2012 at 9:48 am

Maybe we need to stop moaning about the loss of the past and move on in the world which is here today. As Socrates once said:”Change frightens only those who are unprepared for it.” Yes, we need to teach this generation about the references from the past, but then we had to have those references taught to us. By the way, I am 82 years old and have seen all of the technology from the get go and look forward to what is coming next. These kids will make it, believe me. We did.



May 27, 2013 at 6:11 am

Hi there, just become aware of your blog site via Yahoo, and discovered that it’s genuinely beneficial. I am destined to be cautious to get the city. I’m going to love once you progress this particular from now on. Lots of people may be benefited out of your creating. Best wishes!


Leave a Reply

Your email address will not be published. Required fields are marked *